Term
|
Definition
Main worth is their power to provoke curiosity
30-40 words typically
Charm, humor, wit, rivet, etc
|
|
|
Term
Leads/Ledes
NEVER MISLEAD
|
|
Definition
Never promise something the story will not deliver
Include only relevant information
Have a point/purpose |
|
|
Term
Leads/Ledes
Types of leads
|
|
Definition
- Fact lead
- Anecdotal lead
- double take lead
- mystery
- scene lead
- plain-speaking lead
The lead that intrigues the most, wins. |
|
|
Term
|
Definition
| The third accident in the past year at a rail crossing on Battery Avenue snarled traffic this morning. |
|
|
Term
Leads/Ledes
Anecdotal Lead
|
|
Definition
| Abigail Lampson joined the line of commuters waiting for an accident to be cleared on Hometown's north side this morning. |
|
|
Term
Leads/Ledes
Double Take Leads
|
|
Definition
Forgive commuters taking Battery Avenue to work this morning, they had to deal with the traffic snarled from yet another wreck.
Anyone hoping for changes to the rail crossing on Battery Avenue got additional ammo for their arguments this morning. |
|
|
Term
Leads/Ledes
Mystery Leads
|
|
Definition
Piles of loose gravel and the remnants of a cab are all tha remain of the truck Pete Miller Jr. drove north on Battery Avenue.
Pete Miller Jr.'s drive north this morning ended in twisted metal, gravel littering the road and a derailed train.
Police Sgt. John Dougherty's response to a traffic accident led him to a lucky man this morning. |
|
|
Term
|
Definition
| Travel on Battery Avenue turned into a waiting game this morning as workers were called to clear an engine derailed in a train-truck collision. |
|
|
Term
Leads/Ledes
Plain-Speaking Lead
|
|
Definition
| Battery Avenue became impassable following a truck-train collision this morning. |
|
|
Term
Leads/Ledes
The Don'ts of Lead Writing
|
|
Definition
Avoid clutter
Eliminate excess words
Do not lead with a quote
Do not lead with a question |
|
|
