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Definition
| Channels of communication used by businesses for delivering promotional messages to target groups of consumers |
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| Alternative-press newspapers |
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Definition
| Papers that serve younger, trendier crowds interested in the arts and entertainment |
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Definition
| A graphical representation of a person or company that is used in web environments including virtual worlds and chat rooms |
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Definition
| Promotional media including radio and television that may be transmitted through the air, cable, or Internet |
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Definition
| Magazines that appeal primarily to members of the business community |
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| A suburban or rural paper delivered to residents in a geographic area |
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Definition
| Magazines that are generally read by individuals for personal enjoyment during their leisure time |
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Definition
| The physical and social characteristics of the population |
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Definition
| Promotional medium that comes to consumers’ homes and businesses in the form of letters, catalogs, postcards, folders, faxes, and e-mails |
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Definition
| Promotional messages found in directories of a general nature such as the Yellow Pages or in specialized listings of companies in an industry |
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Definition
| Databases containing personal telephone numbers that, by law, telemarketers are not permitted to call |
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Definition
| Promotional messages that are delivered over computer networks to e-mail addresses |
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Definition
| Individuals who have been hired to wear tattoos (either temporary or permanent) that advertise specific companies or products |
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Definition
| Individuals wearing or holding signs to advertise a business or product |
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Definition
| Lengthy commercial that looks like a television program |
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| Movie theater advertising |
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Definition
| Promotional messages shown prior to the screening of a film in a movie theater; also includes posters, stand-ups, and other advertisements present in a movie theater lobby |
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Term
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Definition
| Sending electronic promotional messages with a recipient’s permission and allowing the recipient to request removal from the subscriber list at any time |
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Definition
| Promotional media that are delivered to consumers when they are away from home |
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Definition
| A digital recording that is distributed over the Internet and downloaded to a computer or mobile device for playback |
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Definition
| Promotional messages that appear in a separate browser window |
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Term
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Definition
| Popular starting point for surfing the Web; a gateway to the Web; a directory that offers a variety of features such as news, chats, weather, etc. |
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Definition
| Outdoor advertising space on which posters containing advertising messages are affixed; also known as billboards |
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Definition
| Sales letters, catalogs, folders, booklets, and postcards delivered through the postal service |
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Definition
| A type of “other” media that uses products as props in movies, television shows, and computer games |
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Term
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Definition
| Category of advertising media that includes newspapers and magazines that are printed on a regular basis |
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Term
| Short messaging service (SMS) |
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Definition
| Technology that allows people to send text messages over their cell phones |
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Definition
| Illegal activity that involves posing as a financial institution or other business and sending fraudulent text messages requesting personal information such as account numbers and passwords; similar to Internet phishing |
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Term
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Definition
| Junk e-mail that the recipient did not request and does not allow the recipient to request removal from the subscriber list; also known as unsolicited commercial e-mail |
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Term
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Definition
| A type of “other” media that features a business’s logo, is useful, and is given away freely |
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Term
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Definition
| A type of out-of-home advertisement built to order and often designed with neon lights or moving parts |
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Term
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Definition
| The particular group of customers a business seeks to attract |
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Definition
| Advertising medium grouped with “other” media that utilizes telephone service to promote a product either by phoning prospective customers or providing a number for them to call |
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Term
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Definition
| A type of out-of-home advertisement found in various modes and locations of mass transportation |
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