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| The situation that exists when a country or region loses its talented employees to other jobs overseas. |
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| A belief or quality that a brand stands for and is built around. |
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| A state of heightened tension that existed between the Eastern and Western parts of the world, lasting from the end of World War II until approximately 1991. |
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| The customs, habits, and traditions of a particular group of people. |
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| Management of risks by spreading out financial investments among a number of different securities or business ventures. |
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| The stage of the business cycle characterized by increased spending and borrowing, increased demand for goods and services, and decreased interest rates on loans. |
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| The process of selling good and services to individuals, businesses, or governments in other countries. |
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| A contractual agreement between a parent colossally and a franchisee to distribute goods and services. |
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| The rapid and unimpeded flow of capital, labor and ideas across national borders. |
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| People who work to produce good and services. |
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| The basic roadways, utilities, and other services (police, fire, etc.) that create a foundation for society. |
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| A term referring to the ideological separation of East and West during the Cold War. |
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| An arrangement that involves two or more businesses entering into a relationship by combining complementary resources such as technology, skills, capital, or distribution channels, for the benefit of all parties |
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| A business structure that requires the authorization or permission from an owner to another entity to use trademarked, copyrighted (e.g., logo, name), or patented material for a specific activity, during a specific time period, for the profit of both parties. |
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| The systematic gathering, recording, and analyzing of data about a specific issue, situation, or concern that affects a market. |
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| An organization’s portion of the total industry sales in a specific market. |
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| A company that operates on a worldwide scale. |
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| A sense of pride in one’s own country that can create a resistance to outside influences. |
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| Items that are found in nature and used to produce goods and services. |
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| Producing goods in foreign countries; typically involves moving domestic jobs overseas. |
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| A percentage of actual sales that a licensee pays to a licensor; usually anywhere from 5 to 15 percent. |
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| An arrangement that involves two or more businesses entering into a relationship by combining complementary resources such as technology, skills, capital, or distribution channels, for the benefit of all parties: Joint venture. |
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| The particular group of customers a business seeks to attract. |
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| A country that offers low or no tax rates. |
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| A business entity completely owned and controlled by its parent company. |
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