Term
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Definition
| In sports, the marketing of private seats or luxury boxes to businesses for use on their “company nights” or to entertain clients |
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Term
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Definition
The process of planning and executing the conception and promotion of
gatherings or activities that satisfy individual and organizational objectives |
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Term
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Definition
| In sports, the marketing of seats and ticket packages to social organizations |
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Term
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Definition
Popular championships or tournaments that take place only at certain
times, such as once a year or once every four years (e.g., the NCAA Final Four or the World Cup) |
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Term
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Definition
| In event marketing, an activity that involves welcoming special guests and arranging for travel, accommodations, meals, and entertainment |
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Term
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Definition
In sport marketing, a team or organization’s attempt to communicate with
and entertain fans during the course of play |
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Term
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Definition
Training in which schools and businesses cooperate to provide on-the-job practice
for learners; learners receive classroom instruction and on-the-job experience |
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Term
| Market research & development |
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Definition
| The systematic gathering, recording, and analyzing of data about a specific issue, situation, or concern, and the use of that data to create and implement plans to reach new target audiences |
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Term
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Definition
In sports, the marketing of “full memberships” or complete season-long
ticket packages to individuals or companies |
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Term
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Definition
In event marketing, an activity that involves securing corporate
funding for an event’s promotions costs or consulting with corporations to find events that reach
the company’s target audience |
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Term
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Definition
The process of planning and executing the conception, pricing, promotion, and
distribution of sport ideas, goods, and services to create exchanges that satisfy individual and
organizational objectives |
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Term
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Definition
In sport/event marketing, an activity that involves coordinating the box
office staff and keeping detailed ticket sales records |
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Term
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Definition
In event marketing, an activity that involves organizing suppliers of goods
or services who will be present at an event |
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Term
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Definition
In event marketing, an activity that involves delegating responsibility and
assigning workers where they are needed |
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Term
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Definition
| In sport marketing, a team or organization’s attempt to communicate with and reward fans as they enter the sport venue |
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