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All the combined impressions and experiences associated with a particular company, good, or service |
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Tangible objects that can be manufactured or produced for resale |
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Not capable of being detected through the senses |
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Goods bearing the name or logo of a sport/event product produced and distributed by an authorized manufacturer |
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A product that involves repairing or changing a good that the consumer has already purchased |
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A product’s ability to withstand being stored |
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The degree of excellence of a good or service—how good it is |
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A product that involves giving consumers limited use of a good for a certain period of time |
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A product’s ability to be considered apart from its provider |
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Intangible activities that are performed by other people for money; productive acts that satisfy economic wants |
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Offering consumers a discount for purchasing products that otherwise would go to waste |
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Capable of being touched, smelled, tasted, seen, or heard |
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Buildings or places where sports and events occur |
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