Shared Flashcard Set

Details

Lap 15
More Than a Ticket
13
Marketing
9th Grade
08/23/2012

Additional Marketing Flashcards

 


 

Cards

Term
Brand
Definition
All the combined impressions and experiences associated with a particular company, good, or service
Term
Goods
Definition
Tangible objects that can be manufactured or produced for resale
Term
Intangible
Definition
Not capable of being detected through the senses
Term
Licensed merchandise
Definition
Goods bearing the name or logo of a sport/event product produced and distributed by an authorized manufacturer
Term
Owned-goods service
Definition
A product that involves repairing or changing a good that the consumer has already purchased
Term
Perishability
Definition
A product’s ability to withstand being stored
Term
Quality
Definition
The degree of excellence of a good or service—how good it is
Term
Rented-goods service
Definition
A product that involves giving consumers limited use of a good for a certain period of time
Term
Separability
Definition
A product’s ability to be considered apart from its provider
Term
Services
Definition
Intangible activities that are performed by other people for money; productive acts that satisfy economic wants
Term
Smoothing
Definition
Offering consumers a discount for purchasing products that otherwise would go to waste
Term
Tangible
Definition
Capable of being touched, smelled, tasted, seen, or heard
Term
Venues
Definition
Buildings or places where sports and events occur
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