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Definition
| Any paid form of nonpersonal presentation of ideas, images, goods, or services |
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Term
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Definition
All the combined impressions and experiences associated with a particular company,
good, or service |
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Term
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Definition
Well-known person who approves, promotes, or supports a good or
service, usually for pay |
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Term
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Definition
A celebrity’s endorsement of more than one product, or products for
another company, thereby benefitting all products |
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Term
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Definition
| Approval by a reputable external source |
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Term
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Definition
A government regulatory agency that administers and enforces
antitrust laws to prevent price fixing and to prohibit unfair competitive practices |
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Term
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Definition
| The way something is viewed |
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Term
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Definition
| Lengthy commercial that looks like a television program |
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Term
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Definition
| Intangible activities that are performed by other people for money |
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Term
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Definition
The process of planning and executing the conception, pricing, promotion,
and distribution of sport ideas, goods, and services to create exchanges that satisfy individual
and organizational objectives |
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Term
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Definition
| Any item capable of being touched, smelled, tasted, seen, or heard |
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Term
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Definition
A statement by an identified user of a product proclaiming the benefits
received from the use of the product |
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