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Definition
| An item that features only the logo of the manufacturer and not another company’s trademark |
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Definition
Legal protection of original works and intellectual properties granted by the government to give their creators
sole rights to them |
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Definition
| Approval by a reputable external source |
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Definition
| The fee a licensee pays up front in order to use trademarked property |
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Term
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Definition
| A company that wants to manufacture and sell products using trademarked property |
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Term
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Definition
An agreement that allows one company to use the trademarked property of another company to manufacture
and sell its own products |
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Term
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Definition
| An organization or company that holds the rights to trademarked property |
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Term
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Definition
| The name and/or symbol used by a business; also called signature |
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Term
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Definition
| A percentage of actual sales that a licensee pays to a licensor; usually anywhere from 5 to 15 percent |
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Term
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Definition
| A phrase that is easy to remember |
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Term
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Definition
An agreement that allows a company to pay a fee to a team or an event for the right to affiliate itself with that
team or event |
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Term
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Definition
A symbol, design, or word used to identify a good or service and registered with the government
to prevent use by others |
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