Shared Flashcard Set

Details

Lakoff. lgh pre-thoughts
in 2 categories: Inner Work, Outgoing Work
9
Marketing
Not Applicable
02/02/2015

Additional Marketing Flashcards

 


 

Cards

Term
INNER. d, h, c, aw
OUTER. au, t, s-d, s+d
Definition
INNER.
devoted, heart, critique, awarenesses
OUTER.
audience, in touch, self-deployment, saying + doing
Term
d
Definition
DEVOTED: Getting the right words or linguistic techniques is deadly in the long run if you don't really believe them and/or are not devoted to serving those ideas.
Term
h
Definition
HEART: It is necessary to pin down what is truly in your heart.
Term
c
Definition
CRITIQUE: It is necessary to critique and train what is truly in your heart.
Term
aw
Definition
AWARENESSES: The big generative issue is a series of awarenesses, starting with self-awareness. That one is by far the biggest. (cf Gandhi)
Term
au
Definition
AUDIENCE: It is necessary to understand your intended or actual audience.
Term
T
Definition
IN TOUCH: Understanding your audience is greatly helped by actually being in touch with them and actually making the necessary effort to understand their deep concerns (even if repulsive) (even if they are under-educated or unskilled).
Term
s-d
Definition
SELF-DEPLOYMENT: It is necessary to understand your self-deployment in words (or otherwise). (cf. Daloz-Heifetz)
Term
s+d
Definition
SAYING + DOING: Then you have to be clearly, energetically, respectfully saying and doing what is truly in your heart.
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