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Lakoff. 2 Mindsets
pairs of descriptive terms
8
Marketing
Not Applicable
02/02/2015
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Term
s / n
 Definition
strict / nurturant
Term
d / c
 Definition
dominating / cultivating
Term
c / c
 Definition
controlling / cooperating
Term
s / r
 Definition
superiority / respect
Term
i / r
 Definition
irresponsible / responsible
Term
i / e
 Definition
indifferent / empathetic
Term
e / p
 Definition
exploit / protect
Term
s / s
 Definition
serve self & one's own / serve family, community, country, world
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