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L&I stakeholder mapping
Continually influence stakeholders within the supply chain through using models of influence
8
Business
Undergraduate 4
11/04/2007

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Cards

Term
who are stakeholders?
Definition
Stakeholders are groups who have an actual or potential stake in the activity of an organisation (interest) or who impact on it in some way (influence)
Term
objectives
Definition
stakeholder / organisational obectives may coincide (eg supplier gives reliable, cost-effective supply >> organisation gives supplier ongoing profitable business) but may not!
Term
power / interest matrix (Mendelow)
Definition

low             A minimal effort               B keep informed     

power
                 C Keep satisfied               D key players

high           low                 interest              high

Term
Mendelow
Definition
power / interest matrix
map stakeholder influence and likelihood of getting involved >>
identify appropriate strategy for communication / engagement
Term
kraljic matrix use
Definition
procurement positioning tool:
determine power / dependency issues of particular purchased items
Term
Kraljic matrix
Definition
high                   Bottleneck               Strategic or critical items

strength /
complexity
of supply
market
                         Non-critical  or            leverage items  
                         routine items

low                   strength of buying organisation             high
Term
Power / dependency (Cox et al)
Definition
determines dependency within supply relationship
Term
Power / dependency matrix (Cox et al)
Definition
high                       B is dominant over A          A and B are interdependent

Important
of B's
resources
to A
                             A and B are independent      A is dominant over B

low                         importance of A's resources to B              high
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