Shared Flashcard Set

Details

Journalism Exam #2
Radio, Television, Advertising
92
Journalism
Undergraduate 1
10/30/2007

Additional Journalism Flashcards

 


 

Cards

Term
Edward R. Murrow
Definition
Famour for the phrases "Goodnight and good luck" and "This is London"
Term
Phonograph
Definition
1877 Thomas Edison
Term
Grammaphone
Definition
1888 Emil Berliner
Term
Telegraph
Definition
1894 Marconi Developed the wireless form of it
Term
Samuel Morris
Definition
1844 Developed non wireless form of telegraph
Term
Reginald Fessenden
Definition
started sending voice signals over radio in 1901
Term
High Fidelity (Hi-Fi)
Definition
1935 A combo of technologies that allowed recordings to reproduce music more accurately with higher high notes and deeper base than was possible with previous recording technologies.


AKA refinement of sounds quality
Term
Radio Music Box memo
Definition
1915 David Sarnoff, worked for Marconi wrote this. it outlines radio's potential as a popular mass medium, important because it can change the social fabric of the world
Term
RCA
Definition
Comprised of 4 companies
1. General Electric
2. AT&T
3. Westinghouse
4. United Fruit Company

Developed in WWI, first company to take on the radio music box memo.
Term
FCC (Federal Communications Committee)
Definition
Gives licenses to radio companies
FCC=government
grants applications for radio
Term
WEAF
Definition
first to sell commercials
Term
KDKA
Definition
Only K radio east of Mississippi. Aired first religious program
Term
First sports broadcast done
Definition
1921 heavyweight fight between Dempsey and Carpenter
Term
David Sarnoff
Definition
Creator and president of NBC created in 1926
Term
NBC networks
Definition
red network and blue network each with different kinds of programming, blue network later became ABC
Term
Networking
Definition
provides common programming to a large group of broadcast stations. Solved the problem of radio companies not having enough time or imagination for 24 hour shows.
Term
William Paley
Definition
Started CBS, president of CBS/CBS news. Stayed with CBS from radio to TV
Term
Fred Friendly
Definition
Early producer for CBS, major role in creating newscast

(George Clooney)
Term
Joe McCarthy
Definition
Senator of Minnesota who created the black list for communists
Term
order of networks created
Definition
NBC CBS ABC
Term
ABC's creation
Definition
1943 during WWII, created from NBC's blue network
Term
Golden Days of radio
Definition
it was a medium for music, mostly live playing
Term
Walkman
Definition
Akio Morita in 1979
Term
race records
Definition
recordings by popular black musicians
Term
social music
Definition
music that people play and sing for one another in the home or other social settings; before radio this was the only means of hearing music
Term
Rock n roll
Definition
a style of music popularized on radio that combined white hillbilly and black rhythm and blues
Term
Elvis Presley and Churck Berry
Definition
The white and the black people who were the rock and roll beginners of their time
Term
2 previously segregated types of music were coming together and becoming a new musical form
Definition
Key feature of the birth of rock n roll
Term
Red Hot and Blue, played R&B records
Definition
Popular radio show by Dewey Phillips on WHBQ that quickly became very popular
Term
45 rpm disc
Definition
developed by RCA in 1940, it had high quality sound but only 4 minutes of music
Term
long-playing record
Definition
introduced by Columbia records in 1948, 23 minutes of high quality music on both sides of the disk
Term
Compact disc
Definition
Digital recording medium introduced in the 1980's can hold about 70 minutes of digitally recorded music
Term
Payola
Definition
Payoffs to DJ's in the form of money or gifts to get them to play a particular record

AKA a bribe
Term
British invasion
Definition
1960's British' take on classic American rock n roll, blues and R&B.

ie: the beatles
Term
Concept albums
Definition
an album by a solo artist or group of related songs on common themes.
Term
Producers
Definition
the person who puts together the right mix of songs, song writers, technicians, and performers to create and album
Term
comedic personalities and radio form of sitcoms
Definition
2 types of comedy on radio
Term
single product sponsor
Definition
advertisers have control over the program
Term
WWII
Definition
Peak of Radio news was...
Term
wire service
Definition
news collection service, commanded the news, people pay the wire services for their news


ie: associated press
Term
NPR
Definition
National public radio, various news formats, news radio station, political/news talk show
Term
Murrow
Definition
First broadcaster to describe discovery of one of the concentration camps, created 25 person staff team in Europe
Term
Headline service
Definition
When tv was created and began to bring more live news to people, radio went to this format in the 50's
Term
TV
Definition
brought the death to the golden age of radio
Term
Drive time
Definition
radio program played during people's drive to work consisted of news, weather, time, traffic, and sports
Term
Music became main format, became locally driven, allowed advertisers to target certain audiences
Definition
impact of TV on radio
Term
FM radio
Definition
better quality, more music, and fewer commercials, lessened the importance of a DJ
Term
AM radio
Definition
started news talk which then expanded to sports talk
Term
Podcasting
Definition
An audio program produced as an MP3 compressed music file, it can be listened to online at the listeners convenience or downloaded to a computer or MP3 player, can sometimes contain video
Term
1. Country
2. news/talk/info
3. adult contemporary
4. Pop contemporary hit radio (Top 40)
5. Classic rock
Definition
Top 5 popular radio formats
Term
Community antenna television
Definition
an early form of cable television used to distribute broadcast channels in communities with poor television reception
Term
Meet the Press
Definition
1947, NBC, been on for 60 years
Term
Howdy Doody
Definition
1947, started as a Saturday morning TV show then became 5 days a week, Buffalo Bob Smith was the creator, Claire Bell the clown, Fineaus T Bluster was the mayor, Princess Summer-fall-winter-spring
Term
Western Shows
Definition
Roy Rorgers and Wild Bill Hickock
Term
Walt Disney
Definition
Best marketers, wondeful world of Disney and mickey mouse club
Term
Vaudeville
Definition
radio to TV shows, "variety show,"


EX: Ed Sullivan show, Texaco star hour
Term
Pinkey Lee
Definition
THe host who had a heart attack live
Term
Comedies
Definition
Jack Benny, George Burns and Gracie Allan, I love Lucy
Term
I love Lucy
Definition
first TV show to film in LA
Term
I love Lucy
Definition
First Successful sitcom ever
Term
Wizard of Oz
Definition
first movie on TV in 1956
Term
VCR  
Definition
Invented in 1950's, video tape machine that allows viewers to make permanent copies of TV shows
Term
Direct Broadcast Satellite   (DBS)
Definition
A low-earth-orbit satellite that provides TV programming via a small, satellite antenna; a competitor to cable TV
Term

 HDTV is wide screen and it has good picture and sound

 

standard can broadcast up to 6 channels on the same frequency but the quality isn't as good

Definition

HDTV vs Standard digital TV

Term
Leonard Goldensen
Definition
ABC creator
Term
HBO   
Definition
first service to provide programming
Term
Ted Turner
Definition

Atlana Braves baseball team

WTCG

WTBS

CNN

TNT 

Term
Public Broadcasting System (PBS)
Definition
a non profit broadcast network that provides a wide range of public service and educational programs which is funded by the government, private industry underwriting, and viewer support.
Term
Public Broadcasting Act of 1967
Definition
coorporation of public broadcasting must provide funds for a wide range of non commerical programs, including public service and education programs.
Term
Nielsen Media Research 
Definition
major provider of viewership data, aka ratings; keeps track of the shows watched in 9,000 homes across the US
Term
PeopleMeter 
Definition
an electronic box used by the ratings company Nielsen Media Research to record which TV shows people watch.
Term
sweeps
Definition
the four times during the year the Nielsen Media Research measures the size of individual TV station audiences
Term
rating point
Definition
the percentage of the total potential TV audience actually watching a particular show. one rating point indicates an audience of 1 million viewers.
Term
share
Definition
the percentage of TV sets actually in use that are turned into a particular show.
Term
Lost and Grey's Anatomy
Definition
most prominent shows featuring diverse casts.
Term
Univision
Definition
a spanish-language broadcast network; 5th largest network
Term
pubic access channels
Definition
local cable TV channels that air public affairs programming and other locally produced shows.
Term
The Today Show
Definition
1952
Term
The Tonight show
Definition
1954
Term
First presidential debate dominated by TV; JFK v Nixon
Definition
1960
Term
JFK assasination covered wall to wall for 3 days by the Big Three, first time TV surpassed newspaper as the primary source of news
Definition
November 22, 1963
Term
NBC became the first station in all color
Definition
1965
Term
TV covered first step on the moon and Sesame Street on PBS
Definition
1969
Term
TV ads went from 60 seconds to 30 seconds
Definition
1971
Term
Start of watergate committee
Definition
1973
Term
start of HBO
Definition
1975
Term
WTBS Ted Turner's station was launched
Definition
1976
Term
ESPN was launched
Definition
1979
Term
Ted Turner launched the first 24 news channel ever
Definition
1982
Term
MTV was launched, start of music videos
Definition
1980
Term
FOX Rupert Murdoch
Definition
1987
Term
OJ Simpson trial, most actively watched public event
Definition
1994
Supporting users have an ad free experience!