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| The first sign of the expansion of the internet to consumer and educational users in the early 1990s was the adoption by businesses and private users of this technology: A) the mouse B) Email C) the browser D) Yahoo E) Search Engines |
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| When Television and the Web were first introduced, the assumption from the beginning was that they would be commercial mediums A) True B) False |
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| The internet is the most profitable of the mediums that comprise the media A) True B) False |
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| Briefly describe how the media is converging |
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| Traditional media is available on the internet; internet, etc. is available on phones |
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| Advertising pays directly for books, movies and recordings. A) True B) False |
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| Advertising is a medium. A) True B) False |
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| Congress created this in 1914 to monitor deceptive advertising: A) FCC; B) AFL-CIO; C) FTC; D) EPA; E) FDA |
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| A program that carries an advertiser's name in the program title is called: A) A conflict of interest; B) A promo ad; C) An advertorial; D) Direct Sponsorship; E) Infortainment |
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| The word “advertise” originally meant: a) To take note or to consider; b) To pursuade; c) To buy; d) To sucker someone; e) None of these |
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| a) To take note or to consider |
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| The largest percentage of advertising revenue among the media comes from: a) The Internet; b) Television; c) Radio; d) Newspapers; e) Magazines |
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| The average American sees: a) 300 ads a day; b) 3,000 ads a day; c) 25,000 ads a day; d) Hella ads a day; e) None of these |
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| b) (more than) 3,000 ads a day |
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| TV networks cannot advertise hard liquor or cigarettes. a) True b) False |
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| hard liquor: false; cigarettes: true |
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| As early as 1,200 BC, the Phoenicians painted messages on paper to advertise. a) True b) False |
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Definition
| b) false (they did it on stones) |
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| Product placement is a form of advertising that is usually used in these two mediums? Name them. What kind of products are typically featured in product placement and how do they “work them in”? |
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| TV & Movies; cars, cigarettes, liquor, soda, etc. (consumer goods) |
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| Public relations, which is not dependent upon the media, involves creating an understanding for, or goodwill toward, a company, a person or a product. a) true; b) false |
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| b) false (public relations is dependent on the media) |
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| Which of these presidents waged antitrust campaigns against the abuses of industry by exploiting the news media. He remade laws and the presidency in the process. a) Franklin D. Roosevelt; b) Theodore Roosevelt; c) John F. Kennedy; d) Harry Truman; e) Calvin Coolidge |
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| This early practioner of public relations was perhaps best known for remaking the image of John D. Rockefeller, the Standard Oil tycoon. a) Edward Bernays; b) Tony Snow; c) Ivy Lee; d) Carl Rove; e) None of these |
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| Which of these two people are known as the fathers of public relations? a) Edward Bernays; b) Tony Snow; c) Ivy Lee; d) Carl Rove; e) None of these |
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| a) Edward Bernays; c) Ivy Lee |
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| The federal government is the second leading employer of public relations people behind corporations. a) True b) False |
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| About 50 percent of all news stories in the media are based solely upon a press release. a) True b) False |
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| Name six of the tools of that Public Relations Rep can use? |
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| News releases, speeches, news conferences, brochures, facts sheets, media kits, media or special events |
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| Name three types of public relations focus? |
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| Media relations, community relations, government relations, internal (employer) relations, public affairs |
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| What was the country’s first cooperative news gathering association? a) United Press; b) Reuters; c) New York Times; d) Associated Press; e) Agence-France Presse |
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| To balance the needs of the press with the needs of the nation, this president approved a process called accreditation, which allowed members of the press to cover the war. a) George Washington; b) Thomas Jefferson; c) Abraham Lincoln; d) Franklin Roosevelt; e) George W. Bush |
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| Who was the nation’s first news photographer? a) Ansel Adams; b) Imogen Cunningham; c) Edward Weston; d) Matthew Brady e) Ferdinand Hayden |
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| The first murder broadcast live on television. a) The assassination of President John F. Kennedy; b) The assassination of Lee Harvey Oswald; c) The assassination of Martin Luther King, Jr.; d) The assassination of Bobby Kennedy; e) None of these |
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| b) The assassination of Lee Harvey Oswald |
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| The first television station to offer round-the-clock news coverage was a) Fox; b) CNN; c) MSNBC; d) Al Jazeera; e) CSPAN |
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| Embedding offered reporters access to the front lines during the Vietnam War. a) True b) False |
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| The assertion that media messages directly and measurably affect people’s behavior. a) Consensus journalism; b) Magic Bullet Theory; c) Agenda Setting; d) Ethnocentrism; e) None of these |
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| The tendency among many journalists covering the same event to report similar conclusions about the event. a) Consensus Journalism; b) Magic Bullet Theory; c) Agenda Setting; d) Ethnocentrism; e) None of these |
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| The belief that journalists don’t tell you what to think but do tell you what to think about. a) Consensus journalism; b) Magic Bullet Theory; c) Agenda-Setting; d) Ethnocentrism; e) None of these |
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| The idea that America is a nation to be valued above all others. a) Consensus journalism; b) Magic Bullet Theory; c) Agenda Setting; d) Ethnocentrism; e) Altruistic Democracy |
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| Who was the author of "The Medium Is the Massage?" a) Hadley Cantril; b) Harold D. Lasswell; c) Wilbur Schramm; d) Marshall McLuhan; e) None of these |
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| The transmission of information and ideas from mass media to opinion leaders and then to friends is called: a) Two-step flow; b) Selective Perception; c) the Magic Bullet Theory; d) Cognitive Dissonance; e) Spiral of Silence |
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| The belief that people with divergent views may be reluctant to challenge the concensus of opinion offered by the media: a) Two-step flow; b) Selective Perception; c) the Magic Bullet Theory; d) Cognitive Dissonance; e) Spiral of Silence |
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| A discussion of the restrictions and laws covering the press today can be divided into six categories. Name three. |
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| a) federal government restrictions; b) prior restraint; c) censorship; d) libel; e) privacy; and f) the right of access |
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69) Censoring information before it appears or is published is called
a) federal government restrictions; b) prior restraint; c) censorship; d) libel; e) privacy |
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| A system of reporting where members of the press travel with the military, but press movement is restricted and managed by military units is called: a) Embedding; b) Pool reporting; c) Censorship; d) Junket journalism; e) Yellow journalism; f) a news blackout |
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| The freedom of the press to report what is discussed during legislative and court proceedings is covered under: a) Qualified Privilege; b) Fair Comment; c) the Truth doctrine; d) all of these; e) none of these |
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| The charge that what was implied in a story about someone was incorrect is called: a) unfair reporting; b) malice; c) unobjective; d) false light; e) bias |
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| A company that owns TV and radio stations in the same broadcast market is practicing: a) capitalism; b) vertical integration; c) cross-ownership; d) monopolistic practices; e) unfair competition |
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| This agency is responsible for regulating advertising and public relations issues. a) FCC; b) FTC; c) RCA; d) FBI; e) AFL-CIO |
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| What was the “Merchants of Cool” about? Which part of the media did it focus on? What was the message of the documentary? |
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Definition
| about advertising/media and teenagers; focused on the people that decide what is going to be "cool" next, and their partnership with MTV and other companies; message is that children are easy to manipulate, but need constant change |
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| 87) What was the documentary on Edward Bernays about? Which part of the media did it focus on? Who was Bernays? What is he known as? What were some of the campaigns that he worked on? Who was his uncle? What were his “successes”? |
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Definition
| about edward bernays; focused on public relations; bernays was the father of public relations that defined it and created an avenue for it; worked on women smoking, bacon, ivory soap, etc. his uncle was sigmond freud; changed the name propaganda to public relations |
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Term
| Describe what plagarism is. How does it differ from fabricating a story? What’s likely to happen if you do either of these things as a journalist? |
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Definition
| copying a work that is not your own and passing it off as original; fabricating is making up a story; you can get fired, loose all credibility, and gain a terrible reputation |
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