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| - founder of American Magazine in New York in 1787 |
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| - founder of the American Museum in Philadelphia in 1787-1792 |
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- 1764
- sometimes considered the first magazine published south of Philadelphia |
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| The Free Universal Magazine |
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- founded in Baltimore in 1793
-the first true southern magazine |
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- Ladies Magazine (1828-1836)
- Godey's Lady's Book
- epitomized the genre of American women's magazines |
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| - Founded The Lily, which was America's first woman's suffrage magazine |
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| - founded Harper's New Monthly in 1850 |
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- wrote under the pen name "Petroleum Vesuvius Nasby"
--used this character to criticize slavery publicly |
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| - founding editor of Harper's Bazar in 1867 |
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- founded Ladies' Home Journal in 1883, which was the first magazine to reach a circulation of 1,000,000
- founded the Saturday Evening Post in 1921 |
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| - purchased the Pennsylvania Gazette in 1729 and immediately realized the importance of ads in periodicals |
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- editor of the Pennsylvania Packet
- understood the importance of aesthetics in advertisements |
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| - created a market for advertising of products of particular interest to specialized groups (ex. women) |
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| Frank Leslie's Illustrated Newspaper |
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| - one of the first to heavily use illustrated advertisements |
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| Phineas Taylor (P.T.) Barnum |
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- acquired Sudder's American Museum in 1841
- heavily advertised the attractions in his museum across all available mediums at the time |
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- a midget named Charles Stratton
- one of P.T. Barnum's most famous attractions |
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| - a famous European singer that P.T. Barnum brought over to America, giving her international fame |
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- founder of Printer's Ink, which was the first trade journal of advertising
- produced Rowell's American Newspaper Directory, which was the first complete list of newspapers throughout the country and their circulation figures |
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- started advertising his business in M'Elroy's Philadelphia Directory in 1842
- started placing ads for people and eventually started his own agency |
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| - founded the ad agency "N.W. Ayer & Son" in 1869, which he made into the largest agency in the nation by the late 1880's |
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- America's first successful businesswoman
- famous for advertising her "Vegetable Compound" during the 19th century |
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- A.K.A. Madame Restell
- notorious for advertising and then performing illegal abortions |
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- credited by many as the "inventor of radio"
- broadcast speech and music around Murray Kentucky during 1890 |
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| - experimented with the simultaneous transmission and reception of a transatlantic radio signal in 1901 |
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| - succeeded in adding voice communication to a transmission on Christmas Eve, 1906 |
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| - dubbed himself the "father of radio" because of his development of the Audion tube |
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| - fought for legislation that created a commission to monitor radio rather than the Secretary of Commerce |
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| - first full-time farm director at a radio station (1921-Pittsburgh's KDKA) |
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| -originated the "newscast" in 1928 with his weekly ten-minute radio summaries of news items taken from Time Magazine |
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- invented FM radio
- committed suicide because of his inability to reconcile with his estranged wife |
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| - inventor of the "visual radio" (aka-TV) |
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- Russian immigrant to the United States
-hired by David Sarnoff with RCA to undertake the job of pioneering television for the company |
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- founded his magazine "McClure's" in 1893
- charged 15 cents a copy which was less than half as much as any of the other leading magazines of the time |
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- founded the monthly magazine "The World's Work," which was designed to describe the nation's progress in the primary aspects of life (education, agriculture, industry, social life, and politics)
- appointed as the ambassador to Britain by President Woodrow Wilson in 1913 |
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- wife of Cyrus Curtis
- co-founded Ladies' Home Journal with her husband |
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| - founded The New Yorker in 1925, and he geared it toward the upper, educated class by using sophisticated fiction, humor, etc. |
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| - founded Reader's Digest in 1922, which was comprised of condensed versiouns of interesting stories found in other periodicals |
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- co-founder of Time Magazine in 1923
- reduced each week's news into 22 departments and as a result, the magazine could be read in less than an hour |
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- co-founded Time Magazine in 1923
-- reduced each week's news into 22 departments and as a result, the magazine could be read in less than an hour |
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- founder of the magazine "Guideposts" in 1945
- kept a positive attitude after a fire destroyed his magazine operation and eventually prospered |
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- African American man who founded the magazine "Negro Digest" in 1942
- founded "Ebony" in 1945, which was modeled after the very visual-oriented Life Magazine |
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- dominant figure in advertising's history
- famous for always questioning the effectiveness of an ad
- "salesmanship in print" |
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| - taught Albert Lasker that advertising was just "salesmanship in print" |
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- head of the J. Walter Thompson Agency
- mastered the use of psychology in advertising |
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- emerged as T.V.'s first advertising star
- started broadcasting on T.V. in 1948 |
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- the first woman to rise to the status of principal at a major agency
- worked as a copywriter for two respected agencies before opening her own agency in 1966 |
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- became the first black female millionaire from advertising and selling her hair straightener to black women in the early 1900's
- helped demonstrate that African Americans made up a lucrative consumer market |
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- nurtured and symbolized the creative hurricane of the 1960's
- created some of the most memorable ad campaigns of the twentieth century |
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- considered the "Father of Public Relations"
- had a philosphy that emphasized openness in dealing with the press
- eventually given the nickname "Poison Ivy" by Upton Sinclair because he went against his own philosophy and filed a press release which he knew contained inaccuracies |
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- appointed head of the U.S. Forest Service
- created the government's first "press bureau" in 1905, which he used to promote the conservation of the nation's natural resources |
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- developed the "two-way street" approach to public relations
- he worked to build up the public appearance of the company, but also kept management aware of the public opinion |
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- nephew of Sigmund Freud
- used psychology in his PR work
- called himself "a special pleader before the court of public opinion" |
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- headed the Office of War Information (OWI) during WWII, which focused on at-home propaganda
- famous for campaigns like "Rosie the Riveter" |
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- considered one of the founding fathers of PR
- helped to make PR an accepted profession
- worked closely with FDR by planning charity balls and helping to establish the March of Dimes Foundation |
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| - created a special PR wire service called the PR NewsWire in 1954 |
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- started as a secretary for the president of Hill and Knowlton
- left to join a company that was eventually bought out by H & K; at which point she was named president in 1961 |
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- the most distinguished early T.V. journalist
- pioneered the T.V. documentary looking at the darker side of American life |
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- popular contestant on mid-1950's "quiz shows"
- became infamous when word leaked that the shows were fixed to boost ratings |
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- reporter in Vietnam who reported about the fact that the U.S. military had completely underestimated the enemy
- he won a Pulitzer Prize for his reporting in Vietnam |
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| - took the "Pentagon Papers" from the Defense Department's files, which uncovered the fact that the U.S. Government had not been honest to the American people about its' intentions in Vietnam |
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| Carl Bernstein & Bob Woodward |
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| - reporters for the Washington Post that doggedly pursued the Watergate story and eventually uncovered the facts that led to Nixon's resignation |
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- came up with the "fog index" of complicated writing (after WWII)
- many ads were difficult to read and poorly written, so he promoted the use of simple words and short sentences |
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- bought the Herald Tribune in the late 1950's with hopes to reverse the paper's decline in advertising and circulation
-circulation began to rise but ultimately the paper was still losing money |
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| - headed the Commission on Freedom of the Press in the late 1940's; during which, he made inquiries about all forms of media at the time |
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| - early news anchor who became ABC's first female news vice president in 1976 |
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| - got a million dollar contract from ABC in 1976, which set off a debate over the worth of a broadcast interviewer/reporter |
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- anchor for CBS
- considered the dean of network television news reporters and anchors |
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| - anchor for ABC's live news show "Nightline" |
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| - one of the pioneers of the internet, who foresaw the potential in having computers linked to one another through a network |
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