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Journalism 102
Journalism 102 2nd Test
53
Journalism
Undergraduate 1
03/26/2007

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Cards

Term
Charles Dana
Definition
--purchased the New York Sun
--1868
Term
E.L. Godkin
Definition
--editor of the opinion journal The Nation
--eventually editor of the New York Evening Post
Term
James Gordon Bennett Jr.
Definition
--head of the New York Herald
Term
Whitelaw Reid
Definition
--took over the New York Tribune after Horace Greeley died in 1872
Term
David Croly
Definition
--editor of the New York World
Term
Murat Halstead
Definition
--editor of the Cincinnati Commercial
Term
Horace White
Definition
--correspondent for the Chicago Press and Tribune
--eventually became editor of the Tribune
Term
Rowland Macy
Definition
--founder of Macy's department store
--revolutionized retailing with the department store by advertising extensively in newspapers
Term
The Chicago Daily News
Definition
--first published on December 23, 1875
--heads of the paper were Victor Lawson and Melville Stone
Term
Melville Stone
Definition
--founder of the Chicago Daily news
--1875
Term
George Jones
Definition
--publisher of the New York Times after Henry Raymond's death in 1869
Term
Charles H. Taylor
Definition
--editor of the Boston Globe in the 1870's
Term
Henry Grady
Definition
--editor of the Atlanta Constitution
Term
Henry Watterson
Definition
--editor of the Louisville Courier Journal
--in Louisville, Kentucky
Term
The National Police Gazette
Definition
--led the pack of tabloid newspapers in the late 1800's
Term
Joseph Pulitzer
Definition
--editor of the St. Louis Post-Dispatch until 1878
--bought the New York World in 1883
--established the Evening World in 1892
Term
Nellie Bly
Definition
--famous female reporter
--gained fame trying to go around the world in a shorter time than in Jules Verne's "Around the World in Eighty Days"
Term
William Randolph Hearst
Definition
--editor of the New York Journal
--tried to run for president but failed
Term
Arthur Brisbane
Definition
--one of the most popular editorial writers of all time
--largely responsible for the popularity of both Hearst's and Pulitzer's newspapers
Term
Adolph Ochs
Definition
--bought the New York Times in 1896
Term
E.W. Scripps
Definition
--head of a media chain that, at its peak, controlled the circulation 51 news publications
Term
William Rockhill Nelson
Definition
--editor of the Kansas City Star
Term
Richard Harding Davis
Definition
--considered one of the best writers that American journalism has ever produced
--reported for the New York Sun and the New York Journal
Term
T. Thomas Fortune
Definition
--one of the first African Americans to work as a journalist on a metropolitan daily
--began writing for the New York Sun in 1887
--editor of the New York Age from 1889-1907
Term
John Dunlap
Definition
--editor of the Pennsylvania Packet
Term
Robert Bonner
Definition
--established a number of advertising firsts in the 1850's
--published stories in the New York Ledger that appealed to women, which created a market for female product advertising
Term
George P. Rowell
Definition
--founder of Printer's Ink
--started his own advertising agency in 1865
Term
Francis W. Ayer
Definition
--started his own advertising agency in 1869
--N.W. Ayer & Son became the largest advertising agency in the nation by the late 1880's
Term
Lydia Pinkham
Definition
--America's first successful businesswoman
--heavily advertised her Vegetable Compound
Term
Anna Lohman
Definition
--used the alias "Madame Restell"
--performed illegal abortions for women
--built her trade through advertising that only thinly veiled her practice
Term
Frank Munsey
Definition
--notorious for merging and killing newspapers
--set out to reduce the number of newspapers in NYC
--by the time he was done, he had combined five newspapers into a single publication
Term
Elizabeth Meriwether Gilmer
Definition
--one of the most widely read newspaper writers of the twentieth century
--used the pen name "Dorothy Dix"
Term
William Allen White
Definition
--editor of the Emporia Gazette
--gained fame because of a single editorial in 1896 in response to a group of Populist farmers
Term
Dorothy Thompson
Definition
--the first American woman to head a European News bureau
--covered Germany from 1921-1934
Term
Robert S. Abbott
Definition
--founder of the Chicago Defender in 1905
Term
Heywood Broun
Definition
--leader of the American Newspaper Guild
--hero of the American liberals in the 1920's and 1930's
Term
Jacob Riis
Definition
--a reporter in the late 1880's and 1890's that photographed the horrible conditions in some NYC districts
Term
Ida Tarbell
Definition
--her most popular work was her series on the Standard Oil Company and its head, John D. Rockefeller
Term
Lincoln Steffens
Definition
--published an article exposing corruption in the governments of some of America's cities in the early 1900's
Term
Will Irwin
Definition
--made the first systematic attempt to critique journalism in 1911
Term
Margaret Sanger
Definition
--editor of The Woman Rebel
Term
Richard Harding Davis
Definition
--one of The Adventurers
--his eyewitness account of the Germans burning Louvain, Belgium in 1914 helped sway American opinion against Germany
Term
Floyd Gibbons
Definition
--one of The Adventurers
--gained fame from his eyewitness account of a German submarine's sinking of the British cruise liner Laconia in 1917
Term
Irvin S. Cobb
Definition
--one of the leading on-scene war correspondents of WWI
--worked for the Saturday Evening Post
Term
Frederick Palmer
Definition
--served as Chief Press Officer of the American Expeditionary Forces in Europe during WWI
Term
George Creel
Definition
--appointed by President Woodrow Wilson in 1917 as the leader of the Committee on Public Information (CPI)
Term
W.E.B. DuBois
Definition
--founder and editor of a monthly journal for the NAACP called The Crisis
Term
John Reed
Definition
--wrote tbe book "The Ten Days That Shook the World"
--foreign correspondent covering the Bolshevik Revolution
Term
Walter Duranty
Definition
--reporter for the New York Times
--foreign correspondent during WWI
Term
Ernie Pyle
Definition
--journalist during WWII who wrote about the truth about the horrors of war
--appealed to the public because he got to know the soldiers he was writing about personally
Term
Byron Price
Definition
--appointed as the head of the Office of Censorship by President Roosevelt in 1941
Term
Albert Lasker
Definition
--instrumental in determining the approaches that ads should take
Term
Stanley Resor
Definition
--head of the J. Walter Thompson advertising agency
--researched the concept of using psychology in advertisements
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