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Products you see in movies, that they then sell |
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small 5 cent movie theater |
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mary pickford, united artist |
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super star actress of her day and her studio |
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multiple story lines, varying camera angles, increased pace of movies, cross cutting |
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black film, european, tended to take place in bleak urban settings |
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the idea that american culture is viewed by other parts of the world as superior |
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romance and adventure musicals produced in 1 week |
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when they put products in movies to advertise |
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you are owned by a movie studio |
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bribed reporters, lied, free vacations; gained publicity for his circus |
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rockerfeller, one of the first P.R. practitioners, focused on honesty |
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torches of freedom, sigmund freud, people are stupid |
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our brand is better than the others |
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used by PR to gain media attention |
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created by ad industry because of bad reputation, take on 10-15 nonprofits per year |
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public service announcement |
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good memory associated with a product |
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top grossing films of all times |
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Avatar, Titanic, The Dark Knight, Sar Wars, Shrek 2 |
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Three alternatives to hollywood |
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Indie, Foreign, Documentary |
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Cost per film in hollywood |
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Honesty, Expertise, Loyalty, Fairness |
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