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journalism, advertising, public relations |
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tell the truth so it benefits society |
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make the client look good |
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golden rule of journalism |
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do your job and don't cause unjustified harm |
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feelings, religion, following the law, following culturally accepted norms, science |
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there is no law covering journalism & good journalism can cause harm |
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every opinion is equally valid, because we can't agree on an answer there is no right answer, & it doesn't matter what you come up with, people will just act out of self interest anyways |
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the goal of ethical reasoning |
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the keys to ethical decision-making |
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reflection, justification, & consistency |
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7 steps in the checklist for moral decision making |
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1. what is the issue? 2. what are the facts bearing on the issue? 3. who are the claimants affected? 4. what are 3 courses of action? 5. what do ethical guidelines tell you? 6. make a decision 7. defend it |
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subcategories to step 4 in moral decision making |
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best and worst case scenarios, harm caused to claimants, do ideals conflict?, rules & principles |
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subcategories to step 5 in moral decision making |
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consequential & non-consequential (the action itself) |
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fidelity/reparation, gratitude, justice, beneficence, non-injury, self-improvement |
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the decision that does the greatest amount of good to the greatest amount of people |
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protects the moral rights of the people involved |
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fairness/justice approach |
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treat all people equally, or if unequally, then fairly based on some standard that is defensable |
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respect and compassion for all is good for society as a whole |
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philosophies from which media ethics originate |
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utilitarianism, rights approach, fairness/justice approach, common good approach |
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seek truth and report it, minimize harm, act independently, be accountable |
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