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Issues for Canadians Ch 7
terms and definitions to be used throughout chapter seven
12
Other
9th Grade
06/04/2011

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Cards

Term
consumerism
Definition
The protection or promotion of the interests of consumers
The preoccupation of society with the acquisition of consumer goods
Term
boycott
Definition
Refuse to buy or handle (goods) as a punishment or protest
Term
power of the collective
Definition
refers to the idea that a group of people working together have more power than a single person
Term
marketing
Definition
Buying and selling in a market; The promotion, distribution and selling of a product or service; includes market research and advertising;
Term
band-wagon effect
Definition
an advertising technique that encourages you to buy a product or service because everyone else is.
Term
bandwagon effect
Definition
Term
emotional appeal
Definition
an advertising technique that uses strong emotional language that connects with your fears and desires.
Term
glittering generalities
Definition
an advertising technique that relates the product or service to words or images that promise everything, but deliver little or nothing.
Term
plain folks appeal
Definition
an advertising technique that relates a product or service to the experience of ordinary folks.
Term
testimonials
Definition
an advertising technique that uses celebrities or experts to speak for a product.
Term
scientific appeal
Definition
an advertising technique that uses statistics or scientific data to persuade consumers to buy a
product or service.
Term
advertising
Definition
ad: a public promotion of some product or service
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