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ISDS 1102 Test 1 (Her Notes)
ISDS 1102 Test 1 (Her Notes)
31
Computer Science
Undergraduate 2
02/07/2012

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Cards

Term

An umbrella term that includes architectures,

tools, databases, applications, and other methodologies aimed at getting

current, historical, and predictive views of business operations for purposes

of making better business decisions.

Definition
Business Intelligence (BI)
Term

A conceptual framework for a process of supporting managerial

decision making usually by modeling problems and employing quantitative

models for solutions analysis.

Definition
Decision Support System
Term
Name of the model developed by the authors as a means of explaining why companies are embracing IT support?
Definition

Business Pressures-Response-Support Model

Term

list the 4 major pressures/factors in today’s business environment that facilitate change

Definition

The factors that facilitate change are: 1. Markets, 2. Consumer Demands,

3. Technology-Related, 4.Societal

Term

The difference between the CURRENT performance of an

organization and the DESIRED performance as described in the mission

statements, objectives, and goals.

Definition
Strategy Gap
Term
list and describe the four major components of BI
Definition

Data Warehouse, Business Analytics, Business Performance Management, and User Interface

Term

A special database or repository of historical and current data that has been collected and is of potential interest to decision-makers throughout an organization.

Definition
Data Warehouse
Term

A broad category of applications used for analyzing data for purposes of helping business users make better business and strategic decisions. 

Definition
Business Analytics
Term

BA interactive software tools (called ____) allow users to access the data warehouse and create on-demand reports and queries and to conduct analysis of data.

Definition
Middleware
Term
The two major categories of BA tools and techniques are:  
Definition

1.  Reports and queries, and 2. Data, text, and web mining and other sophisticated mathematical and statistical tools.

Term

A rule-based system that provides a solution in one functional area (of, say, finance, marketing, manufacturing, etc.) to a repetitive managerial problem, usually in one industry.

Examples:

  Some examples are provide a credit score, accept/deny a loan application, determine price of a store item, recommend item to purchase

Definition

Automated Decision System

Term

A set of data analyses and statistical methodologies that look for hidden patterns in data which can be used for predicting future behavior

Definition
Data Mining
Term

Uses balanced scorecard (BSC) methodology to link objectives with factual measures.  In the process, an enterprise must define, implement, and manage their business strategies. The objective of BPM is to optimize the overall performance of an organization.   

Definition
Business Performance Management
Term

Connects Analytics to Strategy through the use of

dashboards and other information broadcasting and visualization tools.

Definition
User Interface
Term

___ provides a comprehensive, at-a-glance view of corporate performance/health through visualization graphics.  They ordinarily contain key performance indicators (KPIs – variables that measure the performance you are interested in), trends, and exceptions/outliers for different aspects of the business operations.

Definition
Dashboards
Term

The system that handles the everyday

transactions/transactional data for a company’s on-going business. Data is housed in operational databases.

Definition
Online Transaction Processing System (OLTP)
Term

The system that utilizes informational data transferred from operational databases into data warehouses for analysis and decision making purposes.

Definition
Online Analytical Processing Systems
Term
List 3 examples of data produced by OLTP
Definition

Louisiana Crash Data, retail transaction data, bank transactions data

Term

An action is considered a __ __ if it is a necessary strategy for being competitive

Definition
Strategic Imperative
Term

It is necessary that companies use BI to become competitive because:

 

There are fewer ___ to the marketplace allowing for new competitors; these competitors are able to find better and cheaper suppliers, resulting in improved quality and reduced costs.

 

____, along with the use of the internet, provides competition even to the major players (PC manufacturing, automobile manufacturing, consumer electronics).  

 

Competitors are able to get their products and services to customers almost

anywhere (through readily available ____ like DHL, UPS, etc.)

Definition

1. Fewer barriers

2. Globalization

3. Shippers

Term
Identify what 2 major factors are important in successful BI implementation
Definition

For successful BI implementation, you should

 1.  know the user community and

2.  align BI projects with a company’s goals and mission statement.

Term
describe 4 other issues to consider when implementing BI
Definition

1.  Develop or Acquire BI Systems,

2.Justify and Prioritize by way of Cost/Benefit Analysis, 3.Security and Privacy of Employees Needs to be Protected

 4.Integration of Systems and Applications

Term
recognize that the major objective of BI is to facilitate a strategy for closing the ____
Definition
strategic gap
Term
To answer, "What market segments do my customers fall into, and what are their characteristics, you would use "___ ___"
Definition
Customer Segmentation
Term
To answer "Which customers are most likely to respond to my promotion?" you would use "__ __ __"
Definition
Propensity to Buy
Term
To answer "What is the lifetime profitability of my customer?" you would use "__ __"
Definition
Customer Profitability
Term
To answer "How can I tell which transactions are likely to be fraudulent?" you would use "__ __"
Definition
Fraud Detection
Term
To answer, "Which customer is at risk of leaving?" you would use "__ __"
Definition
Customer Attrition.
Term
To answer, "What is the best channel to reach my customers in each segment?" you would use "__ __"
Definition
Channel Optimization
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