Term
An umbrella term that includes architectures,
tools, databases, applications, and other methodologies aimed at getting
current, historical, and predictive views of business operations for purposes
of making better business decisions. |
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Definition
Business Intelligence (BI) |
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Term
A conceptual framework for a process of supporting managerial
decision making usually by modeling problems and employing quantitative
models for solutions analysis. |
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Definition
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Term
Name of the model developed by the authors as a means of explaining why companies are embracing IT support? |
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Definition
Business Pressures-Response-Support Model |
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Term
list the 4 major pressures/factors in today’s business environment that facilitate change |
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Definition
The factors that facilitate change are: 1. Markets, 2. Consumer Demands,
3. Technology-Related, 4.Societal |
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Term
The difference between the CURRENT performance of an
organization and the DESIRED performance as described in the mission
statements, objectives, and goals. |
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Definition
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Term
list and describe the four major components of BI |
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Definition
Data Warehouse, Business Analytics, Business Performance Management, and User Interface |
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Term
A special database or repository of historical and current data that has been collected and is of potential interest to decision-makers throughout an organization. |
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Definition
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Term
A broad category of applications used for analyzing data for purposes of helping business users make better business and strategic decisions. |
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Definition
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Term
BA interactive software tools (called ____) allow users to access the data warehouse and create on-demand reports and queries and to conduct analysis of data. |
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Definition
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Term
The two major categories of BA tools and techniques are: |
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Definition
1. Reports and queries, and 2. Data, text, and web mining and other sophisticated mathematical and statistical tools. |
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Term
A rule-based system that provides a solution in one functional area (of, say, finance, marketing, manufacturing, etc.) to a repetitive managerial problem, usually in one industry.
Examples:
Some examples are provide a credit score, accept/deny a loan application, determine price of a store item, recommend item to purchase |
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Definition
Automated Decision System |
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Term
A set of data analyses and statistical methodologies that look for hidden patterns in data which can be used for predicting future behavior |
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Definition
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Term
Uses balanced scorecard (BSC) methodology to link objectives with factual measures. In the process, an enterprise must define, implement, and manage their business strategies. The objective of BPM is to optimize the overall performance of an organization. |
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Definition
Business Performance Management |
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Term
Connects Analytics to Strategy through the use of
dashboards and other information broadcasting and visualization tools. |
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Definition
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Term
___ provides a comprehensive, at-a-glance view of corporate performance/health through visualization graphics. They ordinarily contain key performance indicators (KPIs – variables that measure the performance you are interested in), trends, and exceptions/outliers for different aspects of the business operations. |
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Definition
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Term
The system that handles the everyday
transactions/transactional data for a company’s on-going business. Data is housed in operational databases. |
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Definition
Online Transaction Processing System (OLTP) |
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Term
The system that utilizes informational data transferred from operational databases into data warehouses for analysis and decision making purposes. |
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Definition
Online Analytical Processing Systems |
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Term
List 3 examples of data produced by OLTP |
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Definition
Louisiana Crash Data, retail transaction data, bank transactions data |
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Term
An action is considered a __ __ if it is a necessary strategy for being competitive |
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Definition
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Term
It is necessary that companies use BI to become competitive because:
There are fewer ___ to the marketplace allowing for new competitors; these competitors are able to find better and cheaper suppliers, resulting in improved quality and reduced costs.
____, along with the use of the internet, provides competition even to the major players (PC manufacturing, automobile manufacturing, consumer electronics).
Competitors are able to get their products and services to customers almost
anywhere (through readily available ____ like DHL, UPS, etc.) |
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Definition
1. Fewer barriers
2. Globalization
3. Shippers |
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Term
Identify what 2 major factors are important in successful BI implementation |
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Definition
For successful BI implementation, you should
1. know the user community and
2. align BI projects with a company’s goals and mission statement. |
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Term
describe 4 other issues to consider when implementing BI |
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Definition
1. Develop or Acquire BI Systems,
2.Justify and Prioritize by way of Cost/Benefit Analysis, 3.Security and Privacy of Employees Needs to be Protected
4.Integration of Systems and Applications |
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Term
recognize that the major objective of BI is to facilitate a strategy for closing the ____ |
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Definition
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Term
To answer, "What market segments do my customers fall into, and what are their characteristics, you would use "___ ___" |
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Definition
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Term
To answer "Which customers are most likely to respond to my promotion?" you would use "__ __ __" |
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To answer "What is the lifetime profitability of my customer?" you would use "__ __" |
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To answer "How can I tell which transactions are likely to be fraudulent?" you would use "__ __" |
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Term
To answer, "Which customer is at risk of leaving?" you would use "__ __" |
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Term
To answer, "What is the best channel to reach my customers in each segment?" you would use "__ __" |
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