Term
| 3 interrelated changes in IS technology |
|
Definition
1. emerging mobile digital platform
2. growth of online software as a service
3. growth in "cloud computing" where more and more business software runs over the internet |
|
|
Term
change: mgmt adopts online collab and social networking software to improve coordination, collab, and knowledge sharing
business impact=? |
|
Definition
| google apps, microsoft share point etc used by over 100 million business professionals worldwide to support blogs, project mgmt etc |
|
|
Term
| information systems enable ____ |
|
Definition
|
|
Term
| businesses improve the efficiency of their operations( or their ___ ___) by using information systems and technologies |
|
Definition
|
|
Term
| customer and supplier intimacy |
|
Definition
knowing your suppliers well; the more you engage them the better they can provide vital inputs (aka it lowers costs)
ex: mandarin oriental recording customer room setting preferences |
|
|
Term
|
Definition
red ocean: compete in existing market, beat competition, explicit existing demand, make the value-cost tradeoff
blue ocean:create uncontested market space, make competition irrelevant
Purple ocean: includes elements of both a red and blue ocean |
|
|
Term
|
Definition
| catering to the underserved %, people who might not want what's current or most popular, "niche" |
|
|
Term
|
Definition
IS and technologies are necessities for doing business driven by industry-level changes
-provide capability to respond to challenges |
|
|
Term
|
Definition
| all hardware/software a firm needs to use in order to achieve business objectives |
|
|
Term
|
Definition
a set of interrelated components that collect (or retrieve), process, store, and distribute information to support decision making and control in an organization
-also help mgmt/workers analyze problems, visualize complex subjects and create new products |
|
|
Term
|
Definition
info is data shaped into meaningful/useful form
data are streams of raw facts representing events occuring before arranged into a form that people can understand and use |
|
|
Term
|
Definition
| captures or collects raw data from within the organization or from its external environment |
|
|
Term
|
Definition
| converts raw input into meaningful form |
|
|
Term
|
Definition
| transfers processed info to the people who will use it |
|
|
Term
|
Definition
| output that is returned to appropriate members of the org to help them evaluate or correct the input stage |
|
|
Term
|
Definition
| deals with behavioral issues as well as technical issues surrounding development, use, and impact of info systems by mgmt/employees |
|
|
Term
|
Definition
| engineers scientists or architects design products or services and create new knowledge for the firm |
|
|
Term
|
Definition
| such as secretaries, clerks, assist w/ scheduling and communications at all levels of the firm |
|
|
Term
| production or service workers |
|
Definition
| actually produce the product and deliver the service |
|
|
Term
|
Definition
| consists of the software governing the organization of data on physical storage media |
|
|
Term
| networking and telecommunications technology |
|
Definition
| consisting of both physical devices and software, links the various pieces of hardware and transfers data b/w physical locations |
|
|
Term
|
Definition
| links 2 or more resources to share data or resources |
|
|
Term
|
Definition
| service provided by the internet that uses universal standards |
|
|
Term
|
Definition
all the technologies, people, resources
-provides foundation for building specific IS's |
|
|
Term
|
Definition
|
|
Term
| 2 key elements of communication |
|
Definition
-availability of effective communication systems
-ability and skills of group members |
|
|
Term
| 3 drivers of collaboration |
|
Definition
-communication
-content mgmt
-workflow control |
|
|
Term
| ex's of collaboration software tools |
|
Definition
| google docs, windows live, mic. sharepoint |
|
|
Term
| synchronous communication |
|
Definition
| when all team members meet at the same time, face to face or conference calls |
|
|
Term
|
Definition
| file transfer protocol, technology used to get and put docs |
|
|
Term
|
Definition
| tracks changes to documents and provides features/functions to accomodate concurrent work |
|
|
Term
| version mgmt does NOT provide __ ___ |
|
Definition
|
|
Term
|
Definition
| limits the actions that can be taken by any particular user |
|
|
Term
|
Definition
| represents the smallest unit of data a computer can handle |
|
|
Term
|
Definition
|
|
Term
|
Definition
| a grouping of characteristics into a word, a group of words, or a number such as a persons name or age |
|
|
Term
|
Definition
| a group of related fields |
|
|
Term
|
Definition
| a group of records of the same type |
|
|
Term
|
Definition
|
|
Term
|
Definition
| something for which we store and maintain information |
|
|
Term
|
Definition
| the coupling of data stored in files and specific programs required to update and maintain those files (changes in programs require changes in data) |
|
|
Term
|
Definition
| cannot respond to unanticipated information reqs in a timely manner |
|
|
Term
| database mgmt system (DBS) |
|
Definition
| software that permits an org to centralize data by application programs |
|
|
Term
|
Definition
logical presents data as theyd be perceived by end users
physical shows data how theyre actually organized and structured on phys storage media |
|
|
Term
|
Definition
| represent data as 2D tables called relations |
|
|
Term
|
Definition
|
|
Term
|
Definition
| stores data and procedures that act on those data as objects that can be automatically retrieved and shared |
|
|
Term
|
Definition
| capability to specify structure of the content of the database |
|
|
Term
| SQL structured query language |
|
Definition
| most prominent data manipulation language (what you enter into your query design to manipulate the data) |
|
|
Term
|
Definition
| is responsible for the specific policies and procedures through which data can be managed as an organizational resource |
|
|
Term
| online marketing communications |
|
Definition
| methods used to communicate with consumer and create strong brand expectations |
|
|
Term
| promotional sales communications |
|
Definition
| suggest "buy now" and encourage immediate purchase |
|
|
Term
|
Definition
|
|
Term
|
Definition
| sending the ad to specific sub groups in the population |
|
|
Term
|
Definition
| a way of placing a full-page message btw |
|
|
Term
|
Definition
| a way of placing a full-page message between the current and destination pages of a user |
|
|
Term
|
Definition
| rich media ad that is pre-loaded into a browser's cache and doesnt play until fully loaded and the user clicks to another page |
|
|
Term
|
Definition
pre-roll;takeover;ad takes over video for a certain period of time, used before between or after video
-used with text, banners, rich media, video player skins |
|
|
Term
|
Definition
overly;web bugs;ad runs at same time
-during over or within a video |
|
|
Term
|
Definition
| arrangements among firms allow each firm to have its banners displayed on other affiliate sites for no cost |
|
|
Term
|
Definition
| arrange for banner swapping among firms, usually small firms that cannot afford expensive ad networks |
|
|
Term
|
Definition
| arrange for banner swapping among firms, usually small firms that cannot afford expensive ad networks |
|
|
Term
| organic search v. paid inclusion |
|
Definition
| paid inclusion is when a website pays to be guaranteed in a list of search results |
|
|
Term
|
Definition
| merchants purchase keywords through a bidding process and whenever a consumer searches for that word their ad shows up somewhere on the page |
|
|
Term
|
Definition
| occurs when a competitor hires third party to fraudulently click on another competitors ads |
|
|
Term
|
Definition
| occurs when a competitor hires third party to fraudulently click on another competitors ads |
|
|
Term
|
Definition
| paid effort to tie an advertisers name to particular information etc that reinforces its brand in a way that reinforces its brand in a positive yet not overly commercial manner |
|
|
Term
|
Definition
| permits a firm to place a logo, banner ad, or text link on another firms website from which users of that sire can click through to the originating site |
|
|
Term
|
Definition
| online, real time auction where data aggregators sell personal tracking info to advertisers |
|
|
Term
|
Definition
| paid effort to tie an advertisers name to particular information etc that reinforces its brand in a way that reinforces its brand in a positive yet not overly commercial manner |
|
|
Term
|
Definition
| avg length of time visitors remain at a site |
|
|
Term
|
Definition
| measures percentage of emails that could not be delivered |
|
|
Term
|
Definition
| measures percentage of email recipiants who clicked through to the offer |
|
|
Term
|
Definition
| advertiser pays for impressions in 1,000-unit lots |
|
|
Term
|
Definition
| advertiser pays prengotiated dee for each click an ad recieves |
|
|
Term
|
Definition
| advertiser pays only for those users who perform a specific action |
|
|
Term
| search engine optimization |
|
Definition
improving your websites rank in the organic listings (primary tool for driving sales)
-register site w/ search engines
-ensure keywords used in site description match keywords that will be searched |
|
|
Term
|
Definition
| an HTML tag containing a list of words describing the web site |
|
|
Term
| top factors in the credibility of web sites |
|
Definition
-design look
-info design/structure
-information focus
-company motive
-info usefulness/accuracy |
|
|
Term
|
Definition
data
people
software(programs and procedures)
hardware
network |
|
|
Term
| examples of bad primary keys |
|
Definition
names, rates, and prices because they do not distinguish enough
-also bad if the the field doesn't exist in any other table |
|
|
Term
| 10 principles of effective web design |
|
Definition
1.dont make users think
2.dont squander user patience
3.manage to focus user attention
4.strive for feature exposure
5.make use of effective writing
6.simplistic
7.dont over clutter
8.communicate effectively w/ a "visible language"
9.conventions are our friends
10.test early, test often |
|
|
Term
|
Definition
| things the co must do well to make money/be successful |
|
|
Term
| value chain(value as experienced by customers) |
|
Definition
inbound logistics-->operations-->outbound logistics-->marketing&sales-->service
-each is given a percentage of value weight |
|
|
Term
|
Definition
-database
-file
-record
-field
-byte
-bit |
|
|
Term
| "many" in terms of relationship tables refers to... |
|
Definition
| a field having repeating data not the table having multiple primary keys |
|
|
Term
| under data standardization....validation rules are? |
|
Definition
| rules that work to standardize data structure formatting etc |
|
|
Term
| under data standardization...business rules are? |
|
Definition
| rules that enforce logical relationships accross entities, "each part can be provided by only one supplier" work to make sure the data you have is udesful |
|
|
Term
|
Definition
| you can see how people navigate through a site |
|
|
Term
|
Definition
on page is how you control your page(keywords, titles, etc)
off page is things you do to promote your website outside the design of the website itself |
|
|
