Term
| Which is an example of the earliest advertising? |
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Definition
shopbills
siquis
Babylonian merchants hiring barkers to shout out goods and prices |
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Term
| Which company hired graffiti artists to paint ads on walls and buildings? |
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Definition
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Term
| The need to reach more consumers than local newspaper readership provided gave rise to the |
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Definition
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Term
| The average American child (2 to 11) sees how many television commercials a year? |
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Definition
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Term
All of the following contributed to the rise of advertising in the late 1800s EXCEPT
the development and use of the telephone
the development of the railroad that facilitated interstate commerce
the rise in national news magazines that accepted advertising
the large influx of immigrants that allowed for a larger labor force |
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Definition
| the rise in national news magazines that accepted advertising |
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Term
| What did N.W. Ayer & Sons do for clients that Volney Palmer's advertising agency did not? |
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Definition
| plan the campaign and create the ads |
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Term
All of the following moved the advertising industry to establish professional standards of conduct EXCEPT:
codes of ethics developed by newspapers that included types of acceptable and unacceptable ads for publication
abuses of claims in ads for patent medicines
muckraker examination of big business
establishment of the Federal Trade Commission |
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Definition
| codes of ethics developed by newspapers that included types of acceptable and unacceptable ads for publication |
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Term
| There is an ad that says, driving a Volvo makes you four times safer in a head-on collision than any other vehicle on the road today thanks to Volvo's patented design. This is an example of what type of advertising message? |
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Definition
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Term
| Which type of advertising accounts for nearly 54.3% of all advertising dollars spent in the United States? |
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Definition
| direct market advertising |
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Term
| The world's largest advertiser, Procter & Gamble, announced in 2005 that it was cutting $300 million in advertising expenditures from the medium of |
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Definition
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Term
| The convergence of traditional forms of advertising with the Web is called |
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Definition
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Term
| Traditional big-time television advertisers including BMW, Lincoln-Mercury, Motorola, and Burger King are now creating ads for which type of distribution? |
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Definition
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Term
| Which organization was established in 1971 to allow the ad industry to self-regulate against deceptive advertising? |
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Definition
| The National Advertising Review Board (NARB) |
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Term
| Which is the advertising practice of appealing to consumer groups with similar lifestyles, attitudes, values, and behavior patterns? |
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Definition
| psychographic segmentation |
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Term
| Which is the world's largest global advertiser? |
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Definition
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