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Introduction to Fashion
FM 114
88
Business
Undergraduate 1
10/28/2009

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Cards

Term
fashion
Definition
the style or styles of clothing and accessories worn at a particular time by a particular group of people
Term
fashion industries
Definition
those engaged in manufacturing the materials and finished products used in the production of apparel and accessories for men, women, and children
Term
fashion business
Definition
included all the industries and services connected with fashion; design, manufacturing, distribution, marketing, retailing, advertising, communications, publishing, and consulting- any business concerned with fashion goods and services
Term
marketing
Definition
diverse activities that identify consumer needs, develop good products, and price, distribute, and promote those products effectively so that they sell easily
Term
fashion marketing
Definition
the marketing of apparel, accessories, and other fashion related products to the ultimate consumer
Term
fashion merchandising
Definition
the planning required to have the right fashion- oriented merchandise at the right time, the right place, in the right quantities, at the right prices, and with the right sales promotion for a specific customer
Term
style
Definition
the characteristic or distinctive appearance of a garment- the combo of features that make it unique and different
Term
a fashion
Definition
a style that is accepted and used by the majority of a group at any one time, no matter how small the group. fashion is always a based on some particular style
Term
fashion
Definition
a style that is accepted and used by the majority of a group at any one time, no matter how small the group. fashion is always a based on some particular style
Term
high fashion
Definition
a new style accepted by a limited number of fashion leader who want to be the first to adopt changes and innovation in fashion
Term
mass/volume fashion
Definition
styles that are widely accepted usually sold in large quantities at moderate to low prices
Term
design
Definition
a particular or individual interpretation, version, or treatment of a style
Term
style number
Definition
identifies it for manufacturing ordering and selling purposes
Term
taste
Definition
prevailing opinion of what is and what is not attractive and appropriate for an occasion
Term
classic
Definition
a style or design that satisfies a basic need and remains in general fashion acceptance for an extended period of time
Term
fad
Definition
a fashion that suddenly sweeps into popularity affecting a limited part of the total population and quickly disappears
Term
trend
Definition
a general direction or movement components of fashion
Term
sihouette
Definition
its overall outline or contour
Term
details
Definition
individual elements that give a silhouette shape or form
Term
texture
Definition
look and feel of material, woven or non woven
Term
color
Definition
key factor in apparel selection
Term
fashion cycle
Definition
the rise, wide popularity, and then decline in acceptance of style
Term
rise stage
Definition
when the new original design (or its adaptations) is accepted by an increasing number of customers
Term
knock offs
Definition
versions of the original designer style duplicated by manufacturers
Term
adaptations
Definition
deisgns that have all the dominant features of the style that inspired them but do not claim to be exact copies
Term
culmination stage
Definition
period when a fashion is at the heigh of its popularity and use (plateau)
Term
decline stage
Definition
when bordem with a fashion sets in, result: decreased demand
Term
obsolescene stage
Definition
strong distaste for a style has set in and it can no long be sold at any price
Term
obsolescene stage
Definition
strong distaste for a style has set in and it can no long be sold at any price
Term
long run fashions
Definition
take more seasons to complete their cycles than average
Term
short run fashions
Definition
take fewer seasons to complete their cycles than average
Term
sumptuary laws
Definition
regulate what we can and cannot purchase
Term
short run fashions
Definition
take fewer seasons to complete their cycles than average
Term
erogenous
Definition
sexually stimulating
Term
prophetic sales
Definition
particularly interesting new styles that are still in the introduction phase of their fashion cycle
Term
downward flow theory
Definition
trickle down, a style must first be adopted at the top of the social pyramid
Term
horizontal flow theory
Definition
fashion moves horizontally between groups or similar social circles rather then 1 to another
Term
fashion innovator
Definition
a person who is quicker than his/her associates to try out a new style
Term
fashion influential
Definition
a person whose advise is sought by associates
Term
upward flow theory
Definition
the young are quicker than any other social group to create or adopt new and different fashions
Term
profit
Definition
net income
Term
primary level
Definition
growers and producers of the raw materials of fashion- the fiber, fabric, leather, and fur
Term
secondary level
Definition
composed of industries manufactures and contractors, that produce the semifinished or finished fashion goods from the materials produced on the primary level
Term
retail level
Definition
the ultimate distribution level-retailers
Term
auxiliary level
Definition
the only level that functions with all the other levels simultaneously
Term
horizontal growth
Definition
expands capabilities on the level on which its been performing successfully
Term
vertical growth
Definition
expands capabilities on levels other than its primary function
Term
merger
Definition
(acquisition) a sale of one company to another by the purchasing company usually dominant
Term
diversification
Definition
the addition of various lines, products, or services to serve different markets
Term
franchise
Definition
a contract that gives an individual (or group of people) the right to own a business
Term
licensing
Definition
a legal agreement where by firms are given permission to produce and market merchandise in the name of the licensor for a period of time
Term
royalty fee
Definition
the licensor gets paid a percentage of sales, 2-15%
Term
bridge market
Definition
between custom and high quality but less expensive merchandise
Term
better market
Definition
price range below bridge
Term
moderate priced market
Definition
sometimes produces originals but usually turns out adaptation of styles that have survived the intro stage and are in the rise
Term
budget market
Definition
makes no attempt to offer new or unusual styling
Term
mass merchants
Definition
widely accepted fashions ex. JC pennys, sears, and khols
Term
primary suppliers
Definition
textile fiber and textile manufacturers
Term
trimmings
Definition
criscone, brooklyn bow international, velcore usa
Term
fiber
Definition
an extremely fine, hairlike strand almost invisible to the eye, the smallest element of a fabric
Term
yarn
Definition
fiber spun or twisted
Term
fabric
Definition
yarn knitted, women, or bonded
Term
natural fibers
Definition
they come from plant and animal sources
Term
manufactured fibers
Definition
made in a chemists laboratory
Term
cotton
Definition
the most widely used of all natural fibers
Term
wool
Definition
the fiber that comes from the coat of sheep
Term
silk
Definition
comes from a cocoon formed by a silkworm
Term
flax
Definition
used to make linen, comes from the stem of a flax plant
Term
linen
Definition
over after the flax fiber is spun into yarn and women or knit into fabric
Term
ramie
Definition
comes from a woody leafted asian plant grown mostly in china
Term
linen
Definition
over after the flax fiber is spun into yarn and women or knit into fabric
Term
hemp
Definition
a fibrous plant with an interesting history stop growing in US for fear of illegal substances
Term
spinnerette
Definition
a mechanical device that produces fibers through forcing liquid into tiny holes
Term
cellulosic fibers
Definition
made with minimum chemical steps: rayon, acetate, triacetate, and lyocell plant and chemical artificial silk
Term
noncellulosic fibers
Definition
uses petrolleum, coal, gas, air, and water produced with various combos of carbon, hydrogen, nitrogen, and oxygen. ex. nylon, acrylic, and polyester
Term
polymers
Definition
fiber chemists link chemicals into these long chains
Term
generic names
Definition
non trade mark names to 26 manufactured fibers
Term
variant
Definition
within the 26 manufactured fibers producers can modify the composition to produce a new fibers. given a name by the producer
Term
brand names
Definition
trademarks
Term
micro fibers
Definition
1989 du pont first commercial production in the us, a fiber that is much smaller then human hair. thinnest and finest of all manufactured fibers
Term
licensed trademarks
Definition
trademarks under licensing agreements
Term
textile fabric
Definition
any material that is made by weaving, braiding, knotting, laminating, felting, or chemical bonding
Term
greige good
Definition
unfinished fabrics
Term
yarn dyed
Definition
to be made richer and deeper before woven
Term
priced dyed
Definition
knitted and woven before dyed
Term
textile converters
Definition
buy greige goods from the mills, have the goods processed to order by finishing plants, and then sell the finished goods to garment makers
Term
high tech fabrics
Definition
a fabric that has been constructed, finished, or processed in a way that gives a certain innovation, unusual, or hard-to-achieve qualities not normally available
Term
geo textiles
Definition
manufactured permeable textiles that are currently used in reinforcing or stabilizing civil engineering products
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