Term
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Definition
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Term
|
Definition
Measurability
Accessability
Substantiality
Durability
Differential Responsiveness |
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Term
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Definition
DIPBEG
Demographic
International
Psychographic
Benefit
Economic
Geographic |
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Term
|
Definition
Undifferentiated
Differentiated
Concentrated
Counter-segmentation |
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Term
| International Market Segmentation |
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Definition
Standardized- same all over
Customized- Unique to areas
Intermarket- cross country w/ common needs |
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Term
|
Definition
| Homogenous products everywhere |
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Term
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Definition
| Different products for certain demographics |
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Term
|
Definition
| Influencing demand by creating a want |
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Term
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Definition
| Influencing demand by being brand specific |
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Term
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Definition
| Concentrate on a couple of markets |
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Term
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Definition
| Meeting less needs for cheaper prices |
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Term
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Definition
| Collecting census data and demographic data to identify clusters of data that have similar buying habits |
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Term
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Definition
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Term
| (2) two types of Products |
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Definition
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Term
|
Definition
| Not part of finished product, necessary for production |
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Term
|
Definition
Quality
Design
Branding
Packaging
Customer Service |
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Term
|
Definition
Brand Identity
Brand Equity
Brand Generics
Manufacturer/National Brands
Regional Brands
Distribution Band |
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Term
|
Definition
Convenience
Shopping-something you search out
Speciality |
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Term
|
Definition
Generics
Manufacturer
Distributor |
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Term
|
Definition
49% of profits from new products
Gain Market share |
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Term
| Purpose of Marketing Research |
|
Definition
| Identify and take advantage of marketing opportunities. Evaluate performance, Improve view of market. |
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Term
| Purpose of Marketing Research |
|
Definition
| Identify and take advantage of marketing opportunities. Evaluate performance, Improve view of market. |
|
|
Term
| Purpose of Marketing Research |
|
Definition
| Identify and take advantage of marketing opportunities. Evaluate performance, Improve view of market. |
|
|
Term
| Purpose of Marketing Research |
|
Definition
| Identify and take advantage of marketing opportunities. Evaluate performance, Improve view of market. |
|
|
Term
| Purpose of Marketing Research |
|
Definition
| Identify and take advantage of marketing opportunities. Evaluate performance, Improve view of market. |
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