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Late 1800's carried exciting human interest stories, crime news, large headlines and more readible copy.
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| generally considered as sensationalistic and the direct forerunner of todays tabloid papers reality tv and access hollywood. |
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| two major characteristics of yellow journalism |
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| investigative journalism and sensationalistic stories about crime |
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Jew Hungarian immigrant, began his career in newspaper publishing in early 1870's as part owner of the saint louis post
Left 2 million in 1917 to start the grad columbia school of journalism part of Pulitzers Columbia Endowement which established the Pulitzer Prize |
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| In 1883 Pulitzer Bought this for 346,000, They were the anti Yello Journalism |
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civil war correspondents developed this style by imitating the terse compact press releases that came from president Lincoln and his secretary of war edwin stanton.
Most dramatic stuff at the begining, the 5 w's, who, what where, when why, (How) |
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| in 1980 this was the first paper to go online |
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| Space not taken up by ads account for the remaining 35-50 percent of the content of daily papers including front page news |
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| general assignment reporters |
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| handle all sorts of stories that might emerge or break in a given day |
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| Assigned to particular beats (Police, Courts, School, National Government |
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| File reports from other major cities |
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Magazines that appear exclusivley online, pioneers in making the web a legitamate site for breaking news and discussing culture and politcs
Salon in now the leading webzine |
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Started in 1953 by Hugh Hefner, scrapped together 7,000 publishing his first magazine with marylin monroe,
Sold more than 50,000 copies |
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| womens magazines that cultivated the image of women as homemakers and consumers |
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| better homes and gardens, good housekeeping, ladies home journal and womands day |
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magazines for the ages, readers over fifty
AARP the magazine |
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most dramatic success has come from magazines tarheting readers over 50, americas fastest growing age segment
Founded in 1958 by retired California teacher ethel Percy |
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| drawn on wood strips or pressed with a stylus into clay tablets and tied or stacked togther to form the first books |
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| AS early as 2400 BCE the Egytptians wrote on Papyrus from which the word is derived, made from plant reeds found on the nile river |
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Treated animal skin replaced papyrus in Europe, parchment was stronger
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| The first postmodern book produced by the romans |
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| In Germany between 1453 and 1456, developed the printing press, using the principles of moveable type to develop a mechanical printing press, designed from wine presses |
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| Calfskin based parhcment that the printing press used |
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| became the first english work to be printed in book form |
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| most lucrative, found in hardback |
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| Trade Books, Professional Books, Textbooks, mass Market paperbacks, Religious Books, Reference books, and University Press Books |
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| served a nation intent on improving literacy rate and public education |
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| The most widely read secular book in US history , an elementary level reading textbook first written by holmes mcguffey, more than 100 million copies of thistext were sold |
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The smallest market in the book industry is this non profit entity. Publishes scholarly works for small groups of readers interested in intellecully specialized areas such as as literary theory and criticism
Largest is the University of Chicago Press |
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| Student from Illinois typed of the text of the US declaration in independence and thus the idea of an Ebook was born |
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| 2007 amazon created this to ereader |
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| let manufactuerers establish a special identity for thier products. |
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This Term coined in the 1950's refers to hidden or diguised print and visual messages that alledgly register in the subconscious and fool people into buying products
Drink coca cola and sexual activity in liquor ads |
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| the study of audiences or consumers by age, gender, occupation, ethnicity, education and income |
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| the study of audience or consumer attitudes, beliefs, interests and motivations, often relies on Focus groups |
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Now accounts for 85 percent of all email messages
Computer term referring to insolicited email |
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| How often ads are clicked on |
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| the total communication strategy conducted by a person, a government, or an organization atempting to reach and persuade its audiences to adopt a point of view |
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The earliest type of public relations practioner who sought to advance a clients image through media exposure
Daniel Boone and Davey Crocket used them |
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| announcements written in the style of news reports that give new information about an individual a company or an organization and pitch a story idea to the local news media |
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| government public relations, the process of attempting to influence the voting of lawmakers to support a clients or an organizations best interest |
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occurs when a single firm dominantes a production and distribution in a particular industry
AT&T ran a government approved and regualted monoply |
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| involves media products supported primarily by consumers who pay directly for a book |
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| media that adverstisers pay for likeover the air radio tv broadcasting and daily papers |
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| the phenomenom of american media fashion and food dominating teh global market and shaping the cultures and identites of other nations |
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