Term
|
Definition
| digitally enabled face-to-screen selling and buying |
|
|
Term
|
Definition
| two-way buyer-seller electronic communication where the buyer controls the amount of info received from the seller |
|
|
Term
|
Definition
| interactive, internet-enabled systems that allow individual customers to tailor their orders according to specific features, price, delivery time |
|
|
Term
|
Definition
| process that automatically groups people with similar buying intentions, preferences and behaviors and predicts future purchases |
|
|
Term
|
Definition
| consumer-initiated practice of generating content on marketer's website according to individual needs |
|
|
Term
|
Definition
| the solicitation of consumer's consent to receive email and advertising based on personal data supplied |
|
|
Term
|
Definition
| sum of total interactions the customer has with a company's website |
|
|
Term
|
Definition
| subsegment of internet users who use it to research products as well as purchase them |
|
|
Term
|
Definition
| e-shopping agents who comb websites to compare prices and product feautures |
|
|
Term
|
Definition
| practice of not only customizing the product but personalizing the whole shopping and buying interaction |
|
|
Term
|
Definition
| people will abandon the site if download time exceeds 8 seconds |
|
|
Term
|
Definition
| websites that allow people to congregate and exchange views on topics of common interest |
|
|
Term
|
Definition
| promotional strategy that encourages people to forward the marketer's message |
|
|
Term
|
Definition
| customer visits the actual store but makes the purchase online because of the lower price |
|
|
Term
|
Definition
| changing prices in real time in response to supply and demand conditions |
|
|
Term
|
Definition
| computer files that marketer can download onto the computer of an online shopper who visits the website. cookies allow to track visits and internet surfing |
|
|
Term
|
Definition
| uses info provided by cookies to to drive marketer's advertisements to users who match the target customers profile |
|
|
Term
|
Definition
| online consumer who researches products online and the purchases them in a store |
|
|
Term
|
Definition
| electronic storefronts that focus on converting user into a customer |
|
|
Term
|
Definition
| advertise and promote products and provide info about them, their use and point of purchase |
|
|
