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| online media where users submit photos, comments, videos - often accompanied by feedback by other users |
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| a single social media website, e.g. Facebook, YouTube |
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| since 2004 the web content is not viewed as work of individual authors, but rather as collaborative work where anyone can, edit, add and modify |
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| user generated content - online media content that is publicly available and created by end users outside of professional organizations |
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| social media classification |
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1. by media richness - degree of acoustic visual and personal contact between users
2. self-disclosure - amount of personal information that is typically provided |
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| cost per thousand (mil) - counts every time the ad is served (loaded and displayed) |
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| cost per click - for every time someone clicks on the ad, Google AdWords, AdSense |
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| click per action- every time someone ends up buying a product |
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| click-through-rate = number of clicks/ number of times ad was served |
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| convergence of real and digital world, computer-based network triggers action according to changes sensed in real or digital world |
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| small, downloadable software programs for smartphones or tablets |
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| marketing activity through several Internet networks to which consumers are continuously connetected through mobile devices |
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| radio frequency identification - allows product identification from a larger distance than bar codes |
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