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Intro to Comm Theory flashcards
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23
Communication
Undergraduate 2
04/29/2014

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Cards

Term
Group decision making/functional group perspective - authors
Definition
Hirokawa and Gouran (with edits by Stohl and Holmes)
Term
Group decision making/functional group perspective - 4 requisite functions of effective decision making
Definition
4 requite functions of effective decision making
1. Analysis of problem
2. Goal setting
3. Identification of alternatives
4. Evaluation of positive and negative characteristics
(later theories split into two)
Term
Group decision making/functional group perspective - most important step
Definition
Evaluation of negative consequences of alternative solutions
Term
Group decision making/functional group perspective - 3 types of communication
Definition
Promotive – interaction that moves group along goal path by calling attention to one of the four requisite decision-making functions
Disruptive – interaction that diverts, retards, or frustrates group members’ ability to achieve the four task functions
Counteractive – interaction that members use to get group back on track
Term
Group decision making/functional group perspective - Stohl & Holmes contributions (functional group perspective)
Definition
Historical function element
Institutional function element
Term
Group decision making/functional group perspective - difference between Bale's
Definition
Bale – groups focus on two functions: task function and relationship function; said group communication won’t happen unless members both ask for and offer info, opinions, suggestions

Difference: Hirokawa included “disruptive”
Term
Criteria of good theory
Definition
Criteria of good theory
• Explanation of data
• Prediction of future
• Relative simplicity
• Testable hypotheses
• Quantitative research
• Practical utility
Term
Rhetoric of Aristotle - 3 big things
Definition
logos, ethos, pathos
Term
Media ecology - authors
Definition
McLuhan (w/ contributions by Postman)
Term
Media ecology - Postman's contribution
Definition
believed primary task of media ecology is to make moral judgments
o Faustian bargain – new technology sometimes creates more than it destroys
o Questions
• What is the problem to which this technology is a solution?
• Whose problem is it actually?
• If there is a legitimate problem to be solved, what other problems will be created by my using this technology?
Term
Uses & grats - authors
Definition
Katz
Term
Uses & grats - theory
Definition
• Attempts to make sense of the fact that people consume dazzling array of media messages for all sorts of reasons, and that effect of a given message is unlikely to be the same for everyone
• People have needs that they seek to gratify through media use
Term
Cultivation theory - authors
Definition
Gerbner
Term
Cultivation theory - boundaries
Definition
Violence on TV, eating disorder study
Term
Cultivation theory - light viewers & heavy viewers
Definition
o Light viewing – <2 hours a day – 25% - 1 in 100 chance of being a victim
o Heavy viewing - >4 hours a day – 25% - 1 in 10 chance of being a victim
Term
Agenda-setting theory - authors
Definition
McCombs & Shaw (McCombs w/ extended)
Term
Agenda-setting theory - gist
Definition
• Mass media have the ability to transfer the salience of items on their news agendas to the public agenda
• Relevance/uncertainty play key roles; uses and grats focus on later research
Term
Agenda-setting theory - extended
Definition
o Revised version of theory
o Media tells us how to think and what to think about it
o Framing – “to frame is to select some aspects of a perceived reality and make them more salient in a communication text”
o Media may also tell us what to do about it – currently being researched
Term
Communication-accommodation theory
Definition
Convergence - intergenerational, police-citizen contact, etc; meets explanation of data, prediction of future, practical utility; does not meet relative simplicity, testable hypotheses, quantitative research
Term
Muted group theory - author
Definition
Kramarae
Term
Muted group theory - women's shifts
Definition
o First shift: work 8 hour days
o Second shift: home for dinner, tidying house, getting kids to bed
o Third shift: online education
o Men often dominate women in online class discussions, despite flexibility in scheduling; Kramarae argues that professors should serve as discussion moderators who actively work against muting and sexual harassment; criticized administrators who treat female online students like they’re on “sidelines of higher education” while ignoring social realities that limit women’s participation in traditional classrooms
Term
Standpoint theory - authors
Definition
Harding & Wood
Term
Standpoint theory - western knowledge + author
Definition
Harding -
• Western perspective is that anyone could discover global truths
• Harding argues that there is no possibility of an unbiased perspective from a particular historical situation
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