Term
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Definition
| Print and electronic means of communication that carry messages to widespread audiences. |
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Term
| Media as Agent of Socialization: Enforcer of Social Norms (Functionalist view) |
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Definition
| Enforcer of Social Norms: Media reaffirms proper behavior by showing what happens to people who act in a way that violates societal expectations. |
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Term
| Media as Agent of Socialization: Conferral of Status (Functionalist view) |
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Definition
| Conferral of Status: Media confers status on people, organizations and public issues. |
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Term
| Media as Agent of Socialization: Promotion of Consumption (Functionalist view) |
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Definition
| Promotion of consumption: Using advertising to develop branding. It supports the economy, provides information about products, and underwrites the cost of media. |
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Term
| Media as Agent of Socialization: Increasing cohesion |
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Definition
| Increases cohesion by presenting standardized view of culture. |
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Term
| Media as Agent of Socialization: Dysfunction (Functionalist view) |
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Definition
| Dysfunction: Narcotizing effect - media presents such massive amounts of coverage that audiences become numb. |
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Term
| Gatekeeping: (Conflict view) |
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Definition
| How material must flow through a series of checkpoints - gates - before reaching the public. Material is controlled by a small number of people. |
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Term
| Media Monitoring: (Conflict View) |
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Definition
| Interest groups monitoring media content. Most recently expanded to include monitoring of individuals media usage and choices without their knowledge. |
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Term
| Digital Divide: (Conflict View) |
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Definition
| Disparity in distribution of communications technology. Most prevalent in developing countries, marginalized people trail in technology advances. |
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Term
Dominant Ideology: Constructing Reality
(Conflict View) |
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Definition
Conflict Theorists:
Mass media maintains privileges of certain groups. Powerful groups limit the media's representation of others to protect their own interests |
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Term
| Dominant Ideology: (Conflict View) |
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Definition
| A set of cultural beliefs and practices that helps to maintain powerful social, economic, and political interests. |
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Term
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Definition
| Unreliable generalizations about all members of a group that do not recognize individual differences within the group. |
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Term
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Definition
| Media reflects and exacerbates many of the divisions in our society and world, including those based on gender, race, ethnicity, and social class. |
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Term
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Definition
1. Women underrepresented - women are insignificant.
2. Men and Women are stereotyped focusing on gender inequality. i.e. women in distress and therefore, misrepresented.
3. Depictions of male-female relationships emphasize traditional sex roles and normalize violence against women. |
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Term
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Definition
| Impact on social behavior. Source of friendship/networks. i.e. social forum for watching sports together or old movies. Focus is on audiences. |
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Term
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Definition
| Specific identified market to particular audience. Works to redefine the meaning of - Mass - in mass media. |
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Term
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Definition
| A function of audience behavior. Someone who influences the opinions and decisions of others through day-to-day personal contact and communication. |
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Term
| Social Policy and Mass Media |
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Definition
| Small number of very large corporations has concentration of media ownership which reduces information outlets. |
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Term
| Media Concentration: Differing views |
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Definition
1. Functionalist: media concentration is step towards greater economic efficiency.
2. Conflict: media concentration stifles opportunities for minority ownership.
3. Interactionist: Sees change in the way people get their news with the internet becoming an increasing larger group. |
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Term
| Media Concentration: Differing views |
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Definition
1. Functionalist: media concentration is step towards greater economic efficiency.
2. Conflict: media concentration stifles opportunities for minority ownership.
3. Interactionist: Sees change in the way people get their news with the internet becoming an increasing larger group. |
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Term
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Definition
1. Telecommunications act of 1996 - covers social issues including obscenity and violence. Is becoming obsolete because of new technology.
2. 2003 FCC reviewing current consolidation of news mediums. |
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Term
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Definition
| How audiences interacting amongst themselves respond to media or actually influence performers,(in a live environment.) |
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Term
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Definition
| Broader societal consequences of media i.e. childhood education via Sesame Street. |
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Term
| Media Consumption: Political Economy |
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Definition
| Emphasizes the structures and processes involved in the production of culture; ownership of media, drive to make profits, pressure to gain and keep mass audience. |
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Term
| Media Consumption: Cultural-Sociological |
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Definition
| Reveals symbolic and normative constraints on the media and production and media consumption, i.e. professional values of journalists, types of narrative, differences between audiences in terms of their consumption. |
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Term
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Definition
| The way people respond to one another. People shape their social reality based on what they learn through interactions. Social change comes from redefining or reconstructing social reality. |
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Term
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Definition
| The way in which a society is organized into predictable relationships. |
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Term
| Social Structure Elements |
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Definition
| Status, social roles, groups, social networks, and social institutions |
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Term
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Definition
| Generally assigned to a person at birth such as race, gender. |
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Term
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Definition
| Attained largely through one's own effort. |
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Term
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Definition
| Affects one's potential to achieve a certain professional or social status. May be influenced by ascribed status of race or gender. |
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Term
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Definition
| Set of expectations for people who occupy a status. |
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Term
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Definition
| Groups we identify closely with, i.e. small group with intimate face to face association. i.e. street gangs, sororities. |
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Term
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Definition
| A formal impersonal group in which there is little social intimacy or mutual understanding. |
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Term
| Media - Political Economy |
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Definition
| Stresses the structures and processes involved in the production of culture: the ownership of media organizations, the drive to make profits, the pressure to gain and keep a mass audience. |
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Term
| Media - Cultural-sociological approach |
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Definition
| Reveals symbolic and normative constraints on the media and production and media consumptions, i.e. professional values of journalists, the types of narrative structure in media contend and the differences between audiences in terms of the ways they consumer media products. |
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Term
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Definition
| Organizations with an interest, economic or otherwise in having their products reach the widest possible market, an aim they achieve through the use of the mass media. |
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Term
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Definition
| Information and knowledge that are produced and communicated by the mass media that dispense homogenized constructions of personhood and dominant ideology. |
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Term
| Post modern perspective on Media |
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Definition
| Continuous viewing of tv supports tendency toward disengaged society - seeing others as fragmented self. |
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Term
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Definition
| Communal relations in the home socialized individuals to play roles and take on identities in sustained fact to face interactions. |
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Term
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Definition
| The idea that in a postmodern culture, a new kind of system has emerged that has neither national borders nor centers. |
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