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George Herbert Mead's about how the mind works |
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The basic phenomenon of mind is - language allows us to imagine internally the shape and complexity of our external society |
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J.Z. Young's description about how the mind works |
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The brain operates in certain organized ways that may be described as programs and the actions of these programs constitute the entity that we call the mind of a person |
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refers to an organization of concepts |
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Herbert Simmon's Definition of Persuasion |
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Human communication designed to influence others by modifying their beliefs, values or attitudes |
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Burgoon and Miller description of persuasion |
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Some level of intention is required, we should more often then not consider the everyday world persuasive discourse where many attempts at change or reinforcement consist of relatively mindless acts. |
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Aristotle's definition of rhetoric |
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The faculty or ability to find the available means of persuasion in a situation |
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Classical Rhetorical Theory |
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Aristotle- impulse for influence |
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Three types of artistic proof's |
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Inartistic means of persuasion |
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emphasizes the discovery of the facts of a given case that are largely external to the choice of the individuals concerned. Results do not come out of creativity they are just found in the situation. |
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Artistic means of persuasion |
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these are characterized by creativity where the facts are important but they don't speak for themselves, they must be interpreted and presented carefully and creatively |
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character - intelligence/knowledge - good will |
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emotions are rational - you can appeal them |
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making rational arguments - demonstration of intelligence |
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Deliberative (Legislative)/Forensic (Judicial)/ Epideictic (Ceremonial) |
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legislative. Future - cost and benefit - what is to come |
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Judicial - past, blame and praise - what was done and whats done to make it better |
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ceremonial - present, taking from the past and looking forward - celebrating individuals |
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Form of reason used by philosophers Minor P -universal Major P - specific |
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Deductive reasoning informal - people fill in the blanks major p is unstated - minor p is prosecuted |
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beliefs can be supported concretely and specifically people engage each other with this |
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Fisher - we would rather hear and are more persuaded by a good story then by a good argument - not every story is believable. |
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What does narrative paradigm suggest we are more persuaded by |
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people are rational - we make decisions on the basis of arguments - rationality is determined on how much we know |
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communication rooted in time and space - all reason is based on this |
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determined by the coherence and fidelity of our stories |
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Three types of consistency |
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Structural, Material, Character |
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Believability based on life experience |
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why does media depersonalize people |
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the media makes it less human and less connected to one another - more dependent on the decisions of the powerful people |
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Media controlled coalition conspiracy |
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conspires to shape how its audience thinks |
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communication affects each other - means "hand" |
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The medium is the message |
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the message is still important but the more important part is the medium in which we receive it |
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Tribal, literature, print, electronic |
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oral tradition was the form of communication, nothing to write, all verbal |
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written communication becomes to flourish, the alphabet, words, vocabs, and things to write on and write with – moves to eyes. The technology of write, the eyes move – linearly |
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Gutenburg – print was prominent – able to mass produce copies |
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now it’s all sensory – live, radio, TV, leads to the erosion of linear thinking |
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An outgrowth of this emerging coolness in the media is interwebbing the entire woorld |
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the are groupminded - individuals must be sensative |
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we're the powerless - what's on tv influences us |
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The power of media in relation to people |
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media influences what people think, do and deem acceptable |
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more technologically sophisticated observers feared that individual citizens would be highly vulnerable to powerful media |
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individuals groups or roles that control the kind and amount of information we receive - monitor the range of messages |
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don't force us to believe a specific thing but by nature the profession must be selective |
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what agenda setting sources do |
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set agenda without being manipulative |
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congantiv - affeective-personal integrated- social integrated- tension release |
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by watching specific programs, it doesn't mean that it will make you do that behavior |
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people that watch heavy tv |
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are defensive, frustrated, alienated. |
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location or context in which it is sent |
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sex is biological gender is social |
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staindpoints are defined by specific social locations |
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Hokie camp is an example of |
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Ides about Uncertainty Reduction except - |
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it is unreasonable to attempt to predict in a lawlike fashion |
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a community specific sysem of common sense which facilitates shared meanings and coordinated actions |
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jointly creating and maintaining a mutually satisfying relationship by constructing appropriate and effective messages |
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conversational narcissism |
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shifting the attention away from others and onto self |
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Reciprocity - reward- cost |
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response is correlated to the worth of the original message |
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inclusion control affection |
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need to make a difference |
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Uncertainty Reduction Theory |
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we want to increase our ability to make predictions. Verbal output, nonverbal warmth, information seeking, self disclosure, reciprocity of disclosure, similarity, linkin |
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two primary goals when strangers meet |
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reduce uncertainty and increase predictability |
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Entry phase --> personal phase--> exit phase |
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Social Penetration Theory |
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to understand the relational closeness between people - movement from superficial communication to intimate |
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depenetration, dissolution, transgressions |
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making closeness less, closing lines of communication, violate trust |
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4 stages of social penetration |
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orientation - exploratory- affective exchange- stable exchange |
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group with same beliefs and ideas working for a common goal |
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4 aspects of formal organization |
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continuity- task specialization-control-multiple audience |
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Taylor's Scientific management |
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Fayol's administrative science |
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planning organizing commanding and coordination and controlling |
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Organization Culture theory |
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cohesive patterns of making sense of the world |
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description of the customs of people |
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ritual - pasion-sociality-political-enculturation |
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personal-task-social-organizational |
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pattern attitudes that are organized around some theme |
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culture typified as more or less complex in social distinction |
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conformity based on interdependency |
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dominant language is followed, minority has no voice |
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must transform their views to fit in a male dominated language |
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in order to be heard the group must translate experiences into the language of the dominant group, the result is articulations are less clear |
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some perspectives see more, sex v. gender, |
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