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International Marketing Test 3
University of Miami, Recarey
4
Marketing
Undergraduate 2
05/01/2013
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Term
How to Global Companies differ from International Companies? 
 Definition

International Companies: multiple buildings each country does everything it needs 

 

Global Companies: fully intergrated, each country does what it's best at doing
Term
What are the benefits of a global orientation? 
 Definition
  • Economies of scale 
  • Transter of expereicne and know-how across countries 
  • uniform global image 
  • control and coordination of operations 
Term
What is direct exporting? Indirect exporting? 
 Definition

Direct exporting: company sells product to customer oversees 

 

Indirect exporting: company sells product to distributor in the country, who in turn exports product oversees
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