Term
international marketing research |
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Definition
The systematic design, collection, recording, analysis interpretation, and reporting of information pertinent to a particulater marketing decisition facing a company operating internationally. |
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Term
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Definition
Research examining brand preferences and brand attitudes. |
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Term
Brand Awareness Research |
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Definition
Research aimed at evaluating consumers' reaction to and interaction with a company's products. |
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Term
| purchase behavior studies |
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Definition
Research aimed at evaulating consumers' reaction to and interaction with a comany's products. |
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