Term
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Definition
1. Members of Distribution channel
2. marketers in their own right |
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Term
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Definition
| tendency to offer a wide variety of nontraditional goods and services under on roof |
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Term
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Definition
1. enter low cost, low overhead
2. build those things, raise prices
3. become vulnerable to new low ends entrants |
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Term
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Definition
1. Maintain Inventory
2. provide or arrange transporation
3. assume risk
4. provide a sales force
5. communicate w/ retailers
6. provide market info
7. provide financing
8. amass assortments and break bulk |
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Term
| Distinctions of wholesalers |
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Definition
company owned v. independent
Company owned- mfg branches or retail centers
Independent- Merchant v agent
Merchant- full v limited service |
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