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includes an array of advertising professionals to meet all the promotional needs of clients Will attempt to have available not only the creative and technical personnel associated with advertising preparation, but also marketing and research personnel to help in the planning process |
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emphasizes creative concept development, copywriting, and artistic services to its clients |
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an independent organization that specializes in buying media time and space, particularly on radio and television, as a service to advertising agencies and advertisers |
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help advertisers prepare communications for new media such as the Internet, interactive kiosks, CD-ROMs, and interactive television. Sometimes referred to as cyberagencies, these new ad agencies have specialized talent and expertise that many traditional full-service agencies do not have |
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the advertising department of a firm |
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five group dominating global advertising and media |
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Omicom Group Publicis Groupe Havas WPP Group Interpublic Group of Cos. |
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