Shared Flashcard Set

Details

Int.to Media Adv. Midterm
review for intro to media advertising midterm
6
Internet/New Media
Undergraduate 2
10/08/2007

Additional Internet/New Media Flashcards

 


 

Cards

Term
full-service agency  
Definition

includes an array of advertising professionals to meet all the promotional needs of clients

 

 

Will attempt to have available not only the creative and technical personnel associated with advertising preparation, but also marketing and research personnel to help in the planning process

Term
creative boutique
Definition

emphasizes creative concept development, copywriting, and artistic services to its clients

 

 

Term
media-buying service
Definition

an independent organization that specializes in buying media time and space, particularly on radio and television, as a service to advertising agencies and advertisers

 

 

Term
interactive agency  
Definition

help advertisers prepare communications for new media such as the Internet, interactive kiosks, CD-ROMs, and interactive television.  Sometimes referred to as cyberagencies, these new ad agencies have specialized talent and expertise that many traditional full-service agencies do not have

Term
in-house agency
Definition

the advertising department of a firm

 

 

 

Term
five group dominating global advertising and media  
Definition

Omicom Group

Publicis Groupe

Havas

WPP Group

Interpublic Group of Cos. 

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