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Innovation Midterm
Vocabulary from Rogers reading, covers Week 1-6.
12
Art/Design
Undergraduate 3
03/07/2018

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Cards

Term
Diffusion
Definition
The process by which an innovation is communicated through certain channels over time among the members of a social system.
Term
Communication
Definition
A process in which participants create and share information with one another in order to reach a mutual understanding.
Term
Information
Definition
A difference in matter-energy that affects uncertainty in a situation where a choice exists among a set of alternatives.
Term
Name the main elements in the diffusion of new ideas
Definition
1.) and innovation exists
2.) innovation is communicated through channels
3.) over time
4.) among the members of a social system
Term
Innovation
Definition
An idea, practice, or object perceived as new by an individual or other unit of adoption.
Term
Technology
Definition
A design for instrumental action that reduces the uncertainty in the cause-effect relationships involved in achieving a desired outcome.
Term
What is the difference between hardware and software?
Definition
Hardware consists of a tool that embodies the technology as a material or physical object. Software consists of a knowledge base for a tool.
Term
Re-invention
Definition
The degree to which an innovation is changed or modified by a user in the process of its adoption and implementation.
Term
Communication Channel
Definition
The means by which messages get from one individual to another.
Term
Heterophily
Definition
The degree to which two or more individuals who interact are different in certain attributes such as beliefs, education, social status, and the like.
Term
Homophily
Definition
The degree to which two or more individuals who interact are similar in certain attributes.
Term
Describe the innovation decision making process.
Definition
The process through which an individual (or other decision-making unit) passes from first knowledge of an innovation to forming an attitude toward the innovation, to a decision to adopt or reject, to implementation of the new idea.
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