Term
|
Definition
Broad Reach: Television reaches large audiences across demographics.
Visual Appeal: Combines audio and video, enhancing engagement.
High Impact: Ability to create emotional and dramatic content. |
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Term
| Limitations of Television |
|
Definition
High Cost: Production and airing costs are considerable.
Ad Clutter: Numerous ads create competition for viewer attention.
Limited Targeting: Less flexible in reaching specific audiences. |
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Term
|
Definition
Network TV: Traditional networks like NBC, CBS, BBC, DISNEY.
Cable TV: Subscription-based channels such as HBO, SHOWTIME.
Streaming TV: Online platforms like Netflix, Amazon Video, Hulu. |
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Term
| Advertisers’ Considerations |
|
Definition
Network Advertising: National exposure, but high cost.
Spot/Cable Advertising: Targeted regional ads.
Local Advertising: Focuses on specific local markets. |
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Term
|
Definition
Widespread Reach: National coverage.
Expensive: Higher costs for national exposure. |
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Term
| Spot/Cable and Local Advertising |
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Definition
Spot Advertising: Regional ads within specific network programming.
Cable Advertising: Ads on cable-only channels.
Local Advertising: Targets specific cities or towns. |
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Term
| TV Advertising Buying Decisions |
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Definition
Upfront Buying: Purchase airtime in advance at a discount.
Scatter Buying: Buying ads throughout the season as needed. |
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Term
| Measuring the TV Audience |
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Definition
Ratings: Estimate of viewers for a specific program.
Share: Proportion of total TV viewers tuned into a specific program. |
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Term
| Radio and TV Similarities |
|
Definition
Mass Reach: Both mediums can reach large audiences.
Advertising Platforms: Both are popular for advertising. |
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Term
|
Definition
Cost-Effective: Lower cost than TV.
Wide Reach: Can target local or national audiences.
Portability: Can be listened to anywhere. |
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Term
|
Definition
No Visuals: Limited to audio, lacking visual components.
Background Medium: Often used while doing other activities. |
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Term
| Buying Radio Advertising Time |
|
Definition
Dayparts: Specific times like morning drive, midday, etc.
Sponsorships: Associating ads with specific programs or segments. |
|
|
Term
|
Definition
Broad Reach: Television reaches large audiences across demographics.
Visual Appeal: Combines audio and video, enhancing engagement.
High Impact: Ability to create emotional and dramatic content. |
|
|
Term
| Limitations of Television |
|
Definition
High Cost: Production and airing costs are considerable.
Ad Clutter: Numerous ads create competition for viewer attention.
Limited Targeting: Less flexible in reaching specific audiences. |
|
|
Term
|
Definition
Network TV: Traditional networks like NBC, CBS, BBC, DISNEY.
Cable TV: Subscription-based channels such as HBO, SHOWTIME.
Streaming TV: Online platforms like Netflix, Amazon Video, Hulu. |
|
|
Term
| Advertisers’ Considerations |
|
Definition
Network Advertising: National exposure, but high cost.
Spot/Cable Advertising: Targeted regional ads.
Local Advertising: Focuses on specific local markets. |
|
|
Term
|
Definition
Widespread Reach: National coverage.
Expensive: Higher costs for national exposure. |
|
|
Term
| Spot/Cable and Local Advertising |
|
Definition
Spot Advertising: Regional ads within specific network programming.
Cable Advertising: Ads on cable-only channels.
Local Advertising: Targets specific cities or towns. |
|
|
Term
| TV Advertising Buying Decisions |
|
Definition
Upfront Buying: Purchase airtime in advance at a discount.
Scatter Buying: Buying ads throughout the season as needed. |
|
|
Term
| Measuring the TV Audience |
|
Definition
Ratings: Estimate of viewers for a specific program.
Share: Proportion of total TV viewers tuned into a specific program. |
|
|
Term
| Radio and TV Similarities |
|
Definition
Mass Reach: Both mediums can reach large audiences.
Advertising Platforms: Both are popular for advertising. |
|
|
Term
|
Definition
Cost-Effective: Lower cost than TV.
Wide Reach: Can target local or national audiences.
Portability: Can be listened to anywhere. |
|
|
Term
|
Definition
No Visuals: Limited to audio, lacking visual components.
Background Medium: Often used while doing other activities. |
|
|
Term
| Buying Radio Advertising Time |
|
Definition
Dayparts: Specific times like morning drive, midday, etc.
Sponsorships: Associating ads with specific programs or segments. |
|
|
