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| friends, family, local businesses and other reference groups that facilitate the the learning of cultural norms |
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| process whereby a product formerly associated with a specific ethnic group is detached from its roots and marketed to other subcultures |
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| a self-perpetuating group of consumers held together by common cultural ties |
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| group members tend to be close-knit and are likely to infer meanings and go beyond the spoken word |
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| a new culture to which a person much acculturate |
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| in contrast to high-context cultures, that have strong oral traditions and that are more sensitive to nuance, low-context cultures are more literal |
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| very large churches that serve between 2000 and 20000 congregants |
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| groups that form around a strong shared identification with an activity or art form |
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Term
| progressive learning model |
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Definition
| the perspective that people gradually learn a new culture as they increasingly come in contact with it; consumers assimilate into a new culture, mixing practices from their old and new environments to create a hybrid culture |
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| a group whose members share beliefs and common experiences that set them apart from other members of a culture |
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| process of transforming new objects and places into those that feel cozy, hospitable and authentic |
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