Term
| accomodative purchase decision |
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Definition
| the process of using bargaining, coercion, compromise and the wielding of power to achieve agreement among group members who have different preferences or priorities |
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| when one family member chooses a product for the whole family |
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| grown children who return to their parent's home to live |
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| consensual purchase decision |
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Definition
| a decision in which the group agrees on the desired purchase and differs only in terms of how it will be achieved |
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| the process by which people acquire skills that enable them to function in the marketplace |
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| acronym for double income, no kids; a consumer segment with a lot of disposable income |
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| traditional family structure in which several generations live together |
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| the individual in the family in charge of making financial choices |
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| a classification scheme that segments consumers in terms of changes in income and family composition and the changes in demands placed on this income |
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| a rate determined by the number of births per year per 1,000 women of childbearing age |
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| blurring of sex roles in modern society; men and women increasingly express similar attitudes about balancing home life and work |
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| the rituals intended to maintain ties among family members, both immediate and extended |
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| a contemporary living arrangement composed of a married couple and their children |
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| the process that occurs when a parental decision maker is influenced by a child's product request |
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| US census designation for unmarried couples who cohabitate |
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Definition
| purchase decision that is made jointly by both spouses |
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| a model of spousal decision making in which the husband and wife take a common view and act as joint decision makers, assigning each other well-defined roles and making mutually beneficial decisions to maximize the couple's joint utility |
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Definition
| online program that let several people change a document on a Web page and then track those changes |
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