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Definition
| an event that distorts the symbols associated with a traditional holiday |
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| a defining structural characteristic of many myths in which two opposing ends of some dimensions are represented (good vs. evil) |
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Definition
| the systematic acquisition of a particular object or set of objects |
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Definition
| cultural orientation that encourages people to subordinate their personal goals to those of a stable in-group; values such as self-discipline and group accomplishment are stressed |
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Definition
| when a place or object takes on sacred qualities because of its association with another sacred person or event |
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| the values, ethics, ritual, traditions, material objects and services produced or valued by members of a society |
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| the process that occurs when a scared item or symbol is removed from its special place, or is duplicated in mass quantities, and becomes profane as a result |
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| brands that consumers closely link to rituals; this makes it unlikely it will be replaced |
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Definition
| the events involved in the selection, presentation, acceptance and interpretation of a gift |
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| sequences of behaviors that aid in the transition from the private self to the public self or back again |
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Definition
| unsystematic acquisition of object (contrast to collection) |
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Definition
| culture orientation that encourages people to attach more importance to personal goals than to group goals: values such as personal enjoyment and freedom are stressed |
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| a myth with basic characteristics that are found in many cultures |
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Definition
| a story containing symbolic elements that expressed the shared emotions and ideals of a culture |
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Definition
| the process of consuming objects and events that are ordinary or of the everyday world |
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Definition
| a culturally learned obligation to return the gesture of a gift with one of an equal value |
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| sacred times marked by a change in social status |
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Definition
| a set of multiple, symbolic behaviors that occur in a fixes sequence and that tend to be repeated periodically |
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Term
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Definition
| items (consumer goods) used in the performance of ritual |
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Definition
| a process that occurs when ordinary objects, events or people take on sacred meaning to a culture or to specific groups within a culture |
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Term
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Definition
| the process of consuming objects and events that are set apart from normal life and treated with some desgree of respect or awe |
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