Shared Flashcard Set

Details

Title

IE 332 HW 5_6 knowledge

Description

Useful terms

Total Cards

Subject

Engineering

Level

Undergraduate 3

Created

04/11/2013

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Additional Engineering Flashcards

Term

Customer Touching CRM

Definition

emails, FAQs, websites,and loyalty programs

Term

Customer facing CRM

Definition

customers directly interact with an enterprise (customer service, marketing, campaigning)

Term

Analytical CRM

Definition

analyzes customer behavior and perceptions to aid in BI (data mining, DSS, data warehouse)

Term

collaborative CRM

Definition

communication between organization and customers reaches all departments