Term
| Name the steps to employee branding (3) |
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Definition
1. Define the target audience, where to find them, and what they want from an employer
2. Develop an employee value proposition: specific reasons why the organization is a unique place to work
3. Communicate the brand by incorporating the value proposition into all recruitment efforts |
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Term
| Name the steps of the recruitment process (4) |
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Definition
1. Job openings are identified through HR planning
2. Job requirements are determined
3. Appropriate recruiting sources and methods are determined (internal/external recruiting)
4. A pool of qualified recruits is generated |
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Term
| Name the advantages and disadvantages of recruiting within the organization (4), (3) |
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Definition
Advantages
- Improves commitment, morale, and performance because they see competence is rewarded
- Insiders may be more committed to the company's goals and less likely to leave
- Firm is likely to have a more accurate assessment of the person's skills and performance level
- Insiders require less orientation
Disadvantages
- Employees who are rejected become disoriented
- Managers may be required to interview all candidates even if they already know who they want to hire (time waste)
- Employees may be less satisfied with and accepting of a boss appointed from within their own ranks |
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Term
| Name some methods of recruiting internally (3) |
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Definition
1. Job posting: the process of notifying current employees about vacant positions
2. Human resource records
3. Skills inventories |
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Term
| Name some advantages to recruiting outside the organization (5) |
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Definition
- Generation of a larger pool of qualified candidates
- Availability of a more diverse applicant pool
- Acquisition of skills or knowledge not currently available within the organization
- Elimination of rivalry and competition caused by employees jockeying for promotions
- Cost savings from reduction of training |
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Term
| Name some external recruitment methods (14) |
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Definition
1. Online recruiting
- Internet job boards
- Corporate websites
2. Social networking sites
3. Print advertising
- Want ads
- Blind ads
4. Private employment agencies
5. Executive search firms
6. Walk-ins and Write-ins
7. Employee referrals
8. Former employees
9. Educational institutions
10. Human resources and skills development Canada (HRSDC)
11. Professional and trade associations
12. Labour organizations
13. Military personnel
14. Open houses and job fairs |
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Term
| Name the (4) things to include when constructing an ad |
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Definition
The ad should:
1. Attract ATTENTION
2. Develop an INTEREST in the job
3. Create a DESIRE for the job
4. Instigate ACTION
AIDA |
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Term
| Name (2) ways non-permanent staff is recruited |
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Definition
1. Temporary help agencies
2. Contract workers |
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Term
| Name (3) benefits with hiring from temporary help agencies |
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Definition
1. They cost much less than permanent employees
2. If the temp performs unsatisfactorily, a substitute can be requested immediately
3. Individuals working as temps who are seeking full-time employment are often highly motivated |
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Term
| Name (6) trends in hiring a more diverse workforce |
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Definition
Increasing:
1. Older workers
2. Younger workers
3. Women
4. Visible minorities
5. Aboriginal people
6. Persons with disabilities |
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