Shared Flashcard Set

Details

Human Communication Theory
Group and Mass Media Theories
38
Communication
Undergraduate 3
11/13/2011

Additional Communication Flashcards

 


 

Cards

Term
Problem Solving Agenda System
Definition

James Mc Burney & Kenneth Hance

Humanistic & Descriptive

Task Only

Problem Solving

Term
Decision Emergence Theory
Definition

Aubrey Fisher

Humanistic & Descriptive

Social Only

Group Development

Term
Interaction Process Analysis
Definition

Robert Bales

Scientific and Descriptive

Social AND Task

Roles we play within a group

Term
Functional Approachal
Definition

Randy Hirokawa & Marshall Poole

Scientific & Descriptive

Social AND Task

The way we talk to one another

Term
Structuration Theory
Definition

Marshall Poole

Humanistic & Descriptive

NO Task OR Social

Every group is different

Term
Cultivation Theory
Definition

George Gerbner

Scientific & Descriptive

TV and Violence

Term
Sprial of Silence
Definition

Elisabeth Noelle-Neumann

Humanistic & Descriptive

Plane-Train Test

Term
Cultural Studies
Definition

Stuart Hall

Humanistic Prescriptive

Hegemony

Term
Agenda-Setting Theory
Definition

Maxwell McCombs & Donald Shaw

Scientific & Descriptive

Media influences public opinion

Term
Task Process
Definition
Communication about how to solve the problem
Term
Social Process
Definition
Communication about how the group interacts and the roles they play. RELATIONSHIPS!
Term
5 Steps for Problem-Solving
Definition

1) Definition - Define the problem

2) Analyze - Analyze the problem

3) Solution - Brainstorm potential solutions

4) Evaluation - Evaluate each solution (negative and positives)

5) Verification - Choose and impliment solution

Term
4 Steps to Group Development
Definition

1) Orientation - who we are

2) Conflict - groups need conflicts to be effective

3) Emergence - agreement stage

4) Reinforcement - to reinforce the unified group 

Term
Positive Social Role
Definition

Seems friendly

Dramatizes

Agrees

 

Term
Positive Task
Definition

Gives suggestions

Gives opinions

Gives information

Term
Negative Social
Definition

Seems unfriendly

Shows tension

Disagrees

Term
Negative Task
Definition

Asks for suggestions

Asks for opinions

Asks for information

Term
4 Functions of Decision Making
Definition

Analysis of the problem

Goal setting

Identification of alternatives

Evaluation of positives and negatives

Term
3 Types of Communication (Functional Approach Theory)
Definition

Promotive - Discussing things promoting group's purpose

Disruptive - disrupting group's promotive discussion to bring group off track

Counteractive - Further elaborating on the disruptive communication 

Term
Structuration Theory - Key Terms
Definition

Production: any change that occurs (new decision)

Rules: value judgments or previos policies

Resources: group members' abilities or characteristics

Interaction: people are free to act as they will

Term
Heavy Television Viewers
Definition
  • Develop an exaggerated belief of a mean and scary world
  • Violence that they see can cultivate a social paranoia about trustworthy people and safe surroundings
Term
Dramatic Violence
Definition
The overt expression of physical force compelling action against one's will on pain of being hurt and/or killed or threatened to be so victimized as part of the plot
Term
Findings: Cultivation Theory
Definition
  • Dramas average 5 traumatic incidents/hour
  • High school graduates see 13,000 deaths
  • Old people and children are harmed more often than average adults
  • Minorities are harmed more than Whites
  • Blue Collar workers hurt more often than White Collar
Term
Mainstreaming
Definition
The process of blurring, blending and bending the ideas of heavy viewers
Term
Examples of Mainstreaming
Definition
  • TV glorifies the middle class
  • TV dramas frown on political extremism
  • Reality shows have taken over TV
  • Computer games/local news replaced the violence not present in reality shows
Term
Heavy Viewers - Chart
Definition
  • Watch more than 4 hours/day
  • Not selective on TV shows
  • Believe 1 in 10 people are involved in violent acts
  • 5% of people work for law enforcement
  • General mistrust of people (Mean World Syndrome)
Term
Light Viewers - Chart
Definition

Watch less than 4 hours/day

Selective - watch TV for specific shows

1 in 100 people involved in violent acts

1% work for law enforcement

Term
Factors that influence if you will share your opinion
Definition
  • Majority shares more often than minority
  • People are more willing to speak to like-minded individuals
  • Low self-esteem causes individuals to remain mute
  • Males, young adults and middle and upper class speak out more
Term
Hipster Effect
Definition
Saying or doing the cool thing
Term
Bradley Effect
Definition
People were asked if they voted for Bradley and the people said yes because they felt it would be "cool" to say yes, when in fact they hadn't actually voted for him
Term
Exceptions of Spiral of Silence
Definition

Hardcore - nonconformists who have been beaten down and have nothing to lose

Avant Garde - nonconformists who feel they are ahead of the conviction enabling them to endure (hope)

Term
3 Components of Cultural Studies
Definition
  • Media keep those in power, in power
  • Media reflects capitalism at its worst
  • Hegemony is promoted by media
Term
Hegemony
Definition

A dominate influence of one group over another

  • It is not forced
  • It has some exceptions
  • It is not a plot by the media, just not monitored
  • It is reinforced by the media
Term
Submissive Culture Can Change Cultural Studies By:
Definition
  • Operating inside the dominant code- media produce the message; masses consume it
  • Applying a negotiable code - the audience assimilates the leading ideology in general but opposes its application in a specific case
  • Substituting an opposing code - changing the message
Term
Media's Agenda --> Voter's Agenda
Definition
Media's agenda causes the voter's agenda
Term
Who sets the agenda for us?
Definition

Gatekeepers/news editors

Politicians or their spin doctors

Public relation professionals

Interest aggregation (cluster of people for a cause)

Term
Those who let the media shape them have a high need for orientation (curiosity) based on:
Definition

Relevance

Uncertainty

Term
Media makes issues salient by framing
Definition

Transfer place of importance

Tranfer attributes (good or bad)

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