Shared Flashcard Set

Details

How Heard
How heard types
33
Marketing
Professional
07/28/2011

Additional Marketing Flashcards

 


 

Cards

Term
Billboard
Definition
side of the road, bus, taxi, park bench, bus stop, etc
Term
Brochure/Flyer
Definition
picked up a flyer from office or hospital
Term
Calendar
Definition
number is on an event calendar
Term
Co-Worker/Employer
Definition
received the info from co-worker or boss
Term
Direct Mail Piece
Definition
when literature is received in the mail
Term
Directory Assistance
Definition
called 411
Term
Employee
Definition
when an employee of the facility calls for a referral
Term
Event/lecture/screening/class
Definition
received the number at a health fair, event, lecture, screening, or class; not printed material
Term
Friend/Relative
Definition
when a friend or relative recommends the number
Term
Hospital Emergency Room/Department
Definition
when the ER gives the number
Term
Hospital Operator/Switchboard
Definition
When the caller is transferred from operator or switchboard
Term
Hospital Referral from Other Department
Definition
caller received the number from a hospital department that is not the ER or operator
Term
Hospital Hospital reputation
Definition
caller mentions awareness of the facility or says they always use the number
Term
Insurance
Definition
referred by insurance (website or rep)
Term
Internet
Definition
found the number while on the internet or checking email
Term
Magazine
Definition
sees ad/article in magazine
Term
Newcomer Packet
Definition
found number in the "welcome to the neighborhood" kit
Term
Newsletter
Definition
found number in hospital newsletter
Term
Newspaper
Definition
saw ad or article in the newspaper
Term
Not Applicable Callback/Outbound Call
Definition
Call was outbound
Term
Not Applicable Caller Hung Up
Definition
caller hung up before the question could be asked
Term
Not Applicable Research Call Only
Definition
whenever researching the previous caller history
Term
Not Applicable Transferred to Bilingual Advisor
Definition
transferred the call to Spanish
Term
Not Applicable Wrong Number
Definition
caller called the wrong number
Term
On Hold Messages
Definition
heard about the number while on hold
Term
Physician
Definition
caller received the number from doctor or nurse
dr office calling for the patient
Term
Promotional Item
Definition
free item with name and number on it
Term
Radio
Definition
heard ad on the radio
Term
Repeat Caller
Definition
caller refers to unfinished business from previous call
Term
School
Definition
given number by a person at the school
Term
Television
Definition
refers to an ad on television
Term
Theater
Definition
saw an advertisement while at the movies or local theater
Term
Yellow Pages
Definition
found the number in the phone book
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