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Definition
| the individual responsible for making sure that the equipment & personnel necessary for a film's production are available when they are needed |
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Definition
| firms that own large ad agency networks, public relations firms, & a multitude of branding, market research and marketing communication firms |
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Definition
| the creation & presentation of a company's overall image to its employees & to the public at large |
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Definition
| the range of activities that helps a company respond to its business partners, the general public, or the government in the even of an unforeseen disaster affecting its image or its products |
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| communities, government consumers, news media |
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Definition
| examples of external publics |
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Definition
| a database complied by a magazine that tells potential advertisers attractive key facts about its readers |
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| a media vehicle that has in the past been open to input from public relations practitioners |
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| the personality of a station organized around the kind of music it plays & its radio personalities |
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| a division of a recording firm that releases a certain type of music and reflects a certain personality |
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| a term used to describe production and distribution executives' approval of the making of a particular film |
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Definition
| opening a film in more than two thousand theatres simultaneously, usually accompanied by a large publicity campaign |
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| digital rights management |
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Definition
| technologies that try to prevent consumers from copying digital material or from converting it to other formats |
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Definition
| the initial release of a film in a small number of theaters in a relatively small number of areas |
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| allowed broadcasters to own more than one FM & one AM station in a given area--sparked the creation of large radio conglomerates |
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Definition
| What were the effects of the 1996 Telecommunications Act on radio? |
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Term
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Definition
| an organization that distributes television programs to all its affiliated stations so that programs can be broadcast by all the stations at the same time |
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Definition
| local broadcast television stations that are not owned by broadcast networks and yet transmit network signals and programs on a daily basis; in return, the network promises to compensate the affiliate with a portion of the revenues received from advertisers that have bought time on the network |
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Term
| Ivy Lee & Edward Bernays, Lee supported the informational model of PR, Bernays supported the persuasion model of PR |
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Definition
| Who are the two men widely considered to be the founders of public relations? How did their views differ? |
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Term
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Definition
| information, activities, & policies by which corporations & other organizations seek to creat attitudes favorable to themselves & their work, & to counter adverse attitudes |
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Definition
| examples of internal publics |
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Term
| crisis management, community/consumer relations, government relations/lobbying, media relations |
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Definition
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Term
| press releases, media advisories, pitch letters, media kits, video news release, news conferences |
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Definition
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Term
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Definition
| activity in which promotion personnel pay money to radio personnel in order to ensure that they will devote airtime to artists that their recording companies represent |
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Term
| community depends on “good plumbing” |
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Definition
| assumptions embedded in Communication Hope |
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Term
| legislation, legal action, technology |
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Definition
| What are the main ways that record labels and other traditional music industry firms have responded to the internet? |
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Term
Digital Millennium Copyright Act (1998) -- Outlaws attempts to circumvent anti-piracy measures;
Internet service providers must remove material that infringes on copyright |
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Definition
| What legislation did RIAA pass to help old media fight new media threat? |
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Term
| research, analysis and planning, communication, evaluation |
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Definition
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Term
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Definition
| the time & money that PR people provide media practitioners that helps them get their work done |
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Term
| technology is neutral, technology is simply how you use it, its effects depend on the person |
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Definition
| explain the "technology as a tool" perspective |
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Term
| major - finance their own films; mini-major - combine financing using their own money & outside sources; independent - money solely coming from outside sources |
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Definition
| describe the movie studio system |
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Definition
| criticism of the technology as a tool perspective |
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| advertising, promotion, decided how to release the movie (platform vs. wide release |
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Definition
| roles of a distributor in the movie industry |
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Term
| producer, director, script, actors (the bones of the movie |
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Definition
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Term
| extraneous things: physical production expenses of the shoot (food costs, crew costs, locations, etc.) |
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Definition
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Term
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Definition
| percentage of television households watching a specific program at a particular time |
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Term
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Definition
| percentage of televisions in use tuned to a specific program at a particular time |
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Term
| community depends on “good plumbing” |
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Definition
| assumptions embedded in Communication Hope |
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Term
| technology inevitably causes social and historical change; assumptions: technology is autonomous, the technology itself creates change |
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Definition
| explain the technological determinism perpective |
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Definition
| criticism of technological determinism |
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Term
| military, university/academic culture, hackers |
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Definition
| parties involved in the origins of the internet |
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Term
| inclusion, roles, control of production |
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Definition
| How does media participate in the social construction of race? |
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Term
| media is controlled by certain groups in power, having the effect of reinforcing their norms; this theory frames understanding of mass media in global context |
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Definition
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Definition
| media fully controlled by the government |
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Definition
| criticism of social constructivism |
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Definition
| media isn't fully controlled by the government but is seen as working in partnership with it |
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Definition
| media is against the government |
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Term
| libertarian view: notion that government will not restrict media at all // social responsibility view: media is privately run by corporations but the government steps in to regulate to make sure thath the media does help society in some way |
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Definition
| describe the western media model |
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Term
| combination of libertarian & social responsibility perspectives; media is regulated, but has adversarial relationship |
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Definition
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Term
| technology is primarily an artifact with social origins, usually developed by existing institutions of power; assumptions: technology is a product of society & it is therefore embedded within pre-existing cultural systems in its design & use |
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Definition
| explain the social constructivism perspective |
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Term
| 1980 study about how to maintain national/cultural identity in the face of globalization |
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Definition
| What was the MacBride Report? |
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Term
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Definition
| What was a concern of the MacBride Report? |
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Term
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Definition
| invasion of an indigenous people's culture by powerful foreigh countries via the mass media; seen as a form of colonization |
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Term
| individual nations should be able to control their entertainment content, content should be monitored and licensed, permission should be obtained by Western countries for broadcast of content in other countries |
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Definition
| proposals from MacBride Report |
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Term
| media helps us share ideas & learn more about each other so that it's more possible to peacefully coexist |
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Definition
| What is the global village perspective? |
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Term
| secular, aggressively commercial, market imperative, transnational, trans-ideological, popular culture |
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Definition
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Term
| anti-modern, marginalized by global economy, retribalizaiton, war as an emblem of identity/community |
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Definition
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Term
| Uses persuasion and manipulation to influence audience to behave as the organization desires |
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Definition
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Term
| Uses press releases and other one-way communication techniques to distribute organizational information |
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Definition
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Term
| Uses persuasion and manipulation to influence audience to behave as the organization desires. Does not use research to find out how it public feels about the organization. |
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Definition
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Term
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Definition
| markets for feature films created by new television technologies |
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Term
| affiliates (contract with network only) and O & O (owned & operated) |
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Definition
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Term
| deficit financing & syndication |
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Definition
| How does a TV program make a profit? |
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Term
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Definition
| sale of programs to stations on market-by-market basis |
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Term
| 1965: must-carry rule; 1969: public access channel requirement; indecency rules for broadcast TV do not apply |
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Definition
| legal framework for cable |
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Term
| mandates that cable companies carry various local and public television stations within a cable provider's service area |
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Definition
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Term
| big overhead costs = monopoly; cable company strategy: high density, greater penetration, bundling, & tiers; FCC proposal for "a la carte" pricing vs. cable's business model |
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Definition
| economic framework for cable |
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Term
| 1948: original uses of cable; 1972: HBO changes the cable model to "nichefication" & building brand loyalty |
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Definition
| historical evolution of cable |
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Term
| remote control (zapping), 1976 VCR (zipping), Direct Broadcast Satellite (1994), DVR |
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Definition
| challenges to broadcast TV by new technologies |
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Term
| studios (produce content), networks (distribute content), stations (locally distribute content) |
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Definition
| three key entities in the television industry |
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Term
| networks could now own content & control distribution |
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Definition
| What did the Fin-Syn rules allow? |
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