Term
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Definition
| sequential steps build on one another |
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Term
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Definition
| planning adapted to stakeholders and modified over time |
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Term
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Definition
| models are tools to improve health outcomes |
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Term
| Generalized Model of Program Planning |
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Definition
1. Understand and engaging
2. Assessing needs
3. Setting goals/objectives
4. Developing an intervention
5. Implementing an intervention
6. Evaluating results |
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Term
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Definition
P-predisposing
R-reinforcing
E-enabling
C-constructs
E-environmental and ecological
D-diagnosis
E-evaluation |
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Term
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Definition
P-policy
R-regulation
O-organizational
C-constructs
E- educational
E-environmental
D-developmental |
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Term
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Definition
R-Reach
E-Efficacy
A-Adoption
I-Implementation
M-Maintenance
extend notion of impact
critiques other models as being too impractical |
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Term
| 5 Principles of Social Marketing |
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Definition
1. focusing on behavior
2. prioritizing consumer benefits
3. maintaining a market perspective
4. determining mix with 4 Ps
5. using audience segmentation |
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Term
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Definition
Product
Price
Place
Promotion |
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Term
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Definition
| process where innovation is communicated through certain channels over time among members of a social system |
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Term
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Definition
1. Innovation Development
2. Adaption
3. Implementation
4. Maintenance
5. Sustainability
6. Institutionalization |
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Term
(Characteristics of Innovations)
Relative Advantage |
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Definition
| Is it better than what we currently have? |
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Term
(Characteristics of Innovations)
Compatibility |
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Definition
| Does it fit our needs and desires? |
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Term
(Characteristics of Innovations)
Observability |
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Definition
| Are the benefits of use obvious? |
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Term
(Characteristics of Innovations)
Soft periphery |
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Definition
| Is there an infrastructure to deliver it? |
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Term
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Definition
| developed based on current consumer behaviors and campaign goal |
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Term
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Definition
| costs and barriers that are monetary, social or psychological |
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Term
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Definition
| where the consumer is reached, learns about it, and voluntary exchange takes place |
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Term
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Definition
| communication and messaging about other ps |
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Term
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Definition
targets voluntary behaviors as the product
goal is to improve personal and social well-being
voluntary exchange |
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Term
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Definition
| satisfying consumer needs and desire |
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Term
| communication of information |
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Definition
| communicate about products, costs, use, benefits, access |
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Term
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Definition
| competing for consumer attention and resources in a crowed marketplace |
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Term
| Diffusion of Innovation Adopter Categories |
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Definition
Innovators 2.5%
Early Adopters 13.5%
Early Majority 34%
Late Majority 34%
Laggards 16% |
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Term
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Definition
| systematic efforts designed to make a program or innovation more widely available to a target audience or members of a social system |
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Term
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Definition
| process that results in community members gaining mastery over their own lives and communities |
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Term
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Definition
| ability to identify, mobilize, and address problems |
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Term
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Definition
| relationships between community members including trust, reciprocity, and civic engagement necessary to sustain them |
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Term
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Definition
1. winnable
2. specific
3. Unifying
4. Involve and affect the community
5. Build capacity for leadership
6. Part of a large strategy or plan |
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Term
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Definition
| finding and funding a solution embodied withing a SINGLE organization and hoping it can be brought to scale |
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Term
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Definition
| commitment of a group of important actors from specific sectors to a common agenda for solving a specific problem |
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Term
| Strategies for partnership |
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Definition
1.reflect
2.partner
3.negotiate
4.sustain |
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Term
| Phase 4: Administrative and Policy Assessment/Intervention Alignment |
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Definition
Align intervention priorities with resources, policies, and organizational facilitators and barriers related to implementation
Macro level: organizational and environmental systems
Micro level: individual, peer, family and others to change predisposing, reinforcing, and enabling factors |
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Term
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Definition
Select methods and strategies after gathering needed resources
Implement the intervention |
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Term
| Phase 6: Process Evaluation |
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Definition
Concerned with faithfulness to intervention protocol
Also assesses how various stakeholders worked together
Ongoing process used to modify intervention as necessary |
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Term
| Phase 7: Impact Evaluation |
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Definition
Determines extent to which there were changes in predisposing, reinforcing, and enabling factors
Also assesses change in behavioral and environmental factors |
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Term
| Phase 8: Outcome Evaluation |
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Definition
| Determine the effect of the intervention on health and quality of life outcomes |
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Term
| Phase 1: Social Assessment |
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Definition
Collect data on needs, assets, and aspirations of individuals in a community
Examples:
Interviews with opinion leaders
Focus groups with community members
Observations
Surveys
Theory: Community organizing |
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Term
| Phase 2: Epidemiological, Behavioral and Environmental Assessment |
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Definition
Epidemiological
Identify health problems or goals (genetics for high risk)
Identify behavioral and environmental determinants
Translate priorities into objectives
Behavioral
Behaviors or lifestyles of individuals
Behaviors of others that directly impact individuals
Policy maker decisions that impact environments
Environmental
Social and physical factors external to individual
Often beyond personal control
Modification requires strategies other than education
Theory: SCT, organizational change |
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Term
| Phase 3: Educational and Ecological Assessment |
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Definition
Predisposing factors: come before the behavior; provide motivation or rationale (e.g., knowledge, attitudes, beliefs, preferences, self-efficacy)
Reinforcing factors: come after the behavior; make behavior more likely to occur (e.g., social support, rewards)
Enabling factors: provide context for behavior (e.g., programs, services, resources, skills)
Theory: Predisposing (HBM, TPB); Reinforcing (SCT); Enabling (community and organizational change) |
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Term
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Definition
an organization’s planned activity to achieve a goal
Public – local, state, federal laws
Private – corporate or non-profit organizations |
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Term
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Definition
| an assessment of the health impact of various approaches to solving a problem |
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Term
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Definition
| efforts to change policies that harm health |
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Term
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Definition
perceived susceptibility
perceived barriers cues to action (increase opportunities)
perceived benefits (incentives) |
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Term
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Definition
attitudes toward the behavior, outcome expediencies
(increase opportunities for behavior) social norms, perceived behavioral control |
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Term
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Definition
Outcome expectancies
self efficacy
reinforcement
reciprocal determinism |
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Term
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Definition
integrated regulation
intrinsic regulation
external regulation
external regulation introjected regulation |
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Term
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Definition
consciouness raising
precontemplation to contemplation
stimulus ocntrol
preparation to action and maintenance
reinforcement management
social liberation maintenance |
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