Term
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Definition
| The division of a market on the basis of customers’ response to a product |
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Term
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Definition
| A customer or potential customer who purchases goods or services to satisfy personal desires |
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Term
| Demographic segmentation: |
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Definition
The division of a market on the basis of its physical and social
characteristics |
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Term
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Definition
| The division of a market on the basis of where customers are located |
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Term
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Definition
| A head scarf worn in public by some Muslim women; can also be used to describe the Islamic dress code for Muslim women, which requires them to dress modestly in public |
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Term
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Definition
| A customer or potential customer who purchases items for use in the operation of a business, for resale, or for making other goods |
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Term
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Definition
| The way in which people lead their daily lives; determined by their income, interests, and activities |
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Term
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Definition
| A customer or a potential customer who has an unfulfilled desire and is financially able and willing to satisfy that desire |
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Term
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Definition
| One of the groups into which the total market is divided |
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Term
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Definition
| The division of a total market into smaller, more specific groups |
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Term
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Definition
| Designing products and directing marketing activities to appeal to the whole market; also known as undifferentiated marketing |
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Term
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Definition
| An individual’s qualities or traits and behavior |
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Term
| Psychographic segmentation: |
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Definition
| The division of a market on the basis of customers’ lifestyles and personalities |
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Term
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Definition
| The classification of customers into similar groups to appeal to one or more individual segments |
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Term
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Definition
| An economic and sociological measure of a person’s income, education, and occupation |
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Term
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Definition
| The particular group of customers a business seeks to attract |
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Term
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Definition
| The identification and selection of markets for a business or for a product |
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Term
| Undifferentiated marketing: |
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Definition
| Designing products and directing marketing activities to appeal to the whole market; also known as mass marketing |
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