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| Founded the New York Tribune |
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| Founded by Horace Greeley in 1841 |
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| Ben Franklin's innovation |
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different sized type and more white to set off ads
entertaining copy
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| 1700's ad practices and organization |
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ads handled by advertiser in conjunction with pub
advertiser produced their own copy
Publisher handled design |
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First ad agent
newspaper family
represented 1300
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started agency in 1865
bought space in bulk then sold it to advertisers
created the principles of advertising
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| Commercialization of the press |
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| changes from one press to the next. the ideal changes that occurred btw. presses |
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uniform content about only one topic
one sided and illustrated
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Publick occurences/Boston Newsletter
-mostly overseas news
2 columns, no headlinds |
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started as an aprentice--then started his own paper
--believed in free press |
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Zenger is arrested for seditious libel against gov.
Uses truth as a defense
Acquitted-right to criticize officials |
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