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Perspective that people are aware of the social roles they are expectedto fill and much of their observable behavior can be attributed to adopting those roles |
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(Social) investigated the effect of competition on performance; found that people perform better on familiar tasks when in the presence of others |
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William McDougall and E. H. Ross (1908) |
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(social) published first textbooks in social psych |
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(social) found that the course of a conversation changes dramatically based upon feedback (approval) from others |
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(social) Behavior is motivated by anticipated reward |
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Social Learning Theorists |
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(Bandura) Proposed that behavior is learned through imitation |
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