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| the 1972 illegal entry into the Democratic National Committee offices by participants in Richard Nixon's reelection campaign |
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| the aggregate of individual attitudes or beliefs shared by some portion of the adult population. There is no one public opinion, because there are many different publics |
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| general agreement among the citizenry on an issue |
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| public opinion that is polarized between two quite different positions |
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| the strength of a position for or against a public policy or an issue. Intensity is often critical in generating public action; an intense minority can often win on an issue of public policy over a less intense majority |
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| the extent to which public opinion changes over time |
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| the extent to which public opinion remains constant over a period of time |
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| the extent to which an issue of concern at a particular time. Issues become relevant when the public views them as pressing or of direct concern to daily life |
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| a method of systematically questioning a small, selected sample of respondents who are deemed representative of the total populations. Opinion polls are widely used by government, business, university scholars, political candidates, and voluntary groups to provide reasonably accurate data on public attitudes, beliefs, expectation, and behavior. |
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| the differnece between a sample's results and the true result if the entire population. |
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| the process by which people acquire political beliefs and attitudes |
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| a group consisting of memebers sharing common relevant social characteristics. These groups play an important part in the socialization process, helping to shape attitudes and beliefs |
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| a long-lasting effect of events of a particularr time period on the political opinions or preferences of those who came of political age at that time |
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| one who is able to influence the opinions of others because of position, expertise, or personality |
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| the technical means of communication with mass audiences |
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| a term most often used to describe the difference between the percentage of votes a candidate receives from women and the percentage of votes the candidate receives from men |
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| the degree to which individuals express trust in the government and political institutions, usually measured through a specific series of survey questions |
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| an individual whose political opinions are carefully thought out and relatively consistent with one another |
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