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| Any paid form of non-personal presentation of ideas, images, goods, or services |
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| The arrangement by which businesses or individuals can purchase now and pay later |
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| Evaluative or corrective information given by the customer to the salesperson |
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| The customer’s preference for a business; usually expressed in regular purchases from the business |
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| A measure of how well a business has met its customers’ expectations |
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| Activities and benefits provided by a business to its customers to create goodwill and customer satisfaction |
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| The people who buy goods and services |
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| Monetary reward a business owner receives for taking the risk involved in investing in a business; income left once all expenses are paid |
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| Any person or business with the potential to purchase a good, service, or idea; qualified lead |
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| Customers who continue to buy from a company, salesperson, etc. |
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| A person’s or business’s good name; quality of character |
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| A career that involves responding to consumer needs and wants through planned, personalized communications intended to influence purchase decisions and ensure satisfaction |
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| The point in a sales presentation at which the customer makes a favorable buying decision |
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| The sales procedure in which the salesperson shows the customer the benefits of the product’s features; includes the sales dialogue and product demonstration |
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| An individual employed to advance and/or facilitate the exchange of a good or service |
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| A sales technique in which the salesperson attempts to increase the customer’s purchase by recommending additional items after the original decision to buy has been made |
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| A promise made by the seller to the consumer that the seller will repair or replace a product that does not perform as expected |
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