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different parts of the world connect economically, socially, technologically, culturally and politically. |
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Impacts of globalization: |
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-expansion, delocalization and fragmentation of multinational companies. -no boundaries -world society and culture. |
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Example of globalization from Africa to the football and other sport games: |
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vuvuzela is a music instrument used in S. Africa to communicate messages. Now it's used to make noise and cheer in games (happened during world cup in s.a) |
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Globalization of media: First satellite: |
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Satellites and the internet created ways for media to globalize. 1st: Sputnik (1957) USSR 2nd: Telsar 1 (1962) America |
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Different kinds of satellites: |
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COMSAT: Communication Satellite corp. 1962 INTELSAT: International Telecommunications satellite org. 1964 INTELSAT transmitted tv images of moon landing 1969 |
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Marshall McLuhan said "The world is now a 'Global Village'" |
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live radio, tv instant access to networks cheap, quick, easy for comm. info. |
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Some of the largest media corps and read of Global Media |
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CNN = 200 countries MTV = 366 million households w.w. BBC TV = 36 million American PBS viewers |
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American shows that have been popular world wide |
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Lost, Who wants to be a millionaire, desperate housewives, law and order |
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VOA (voice of america) TODAY: |
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broadcast in 53 languages for 100 million listeners daily. 20 million for devleoping countries Today: 115 listeners 45 languages |
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RFI 9radio france internationale) |
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broadcast in 40 languages |
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"5 Concepts" - William A. Hachten |
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-Western = no free media system. public service and gov. concerns are key elements -Development = gov had some control on media, to serve social, political, and cultural development. -revolutionary: media must challenge gov. monopoly in order to bring revo changes. -Authoritarianism and communism = media are totally controlled by gov, who dictate what is seen, read, and heard. |
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Sengal in Africa controlled by France Media Landscape |
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From state monopoly to pluralism and globalization. 1960-1980 Monopoly: media system controlled and manipulated by the state. Radio, tv, newspapers have achieve economic and social LIES: there to preserve ruling party |
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Sengal and the emergence of democracy: 1980-1990 |
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-for pluralism -political press challenging the state and offering alternative to the state controlled press. -increase of # of trained journliast who began to contest the states control and media system |
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Sengal: Media pluralism, emergence of community media, and globalization 1990-2010 |
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-states media system in crsis: loss of credibility, economic difficulties -development of aggressive profit driven sector. |
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Sengal 1990-2010 tv radio newspapers |
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10 daily pro. newspapers 10 weekly mags first commercial radio 1994 5 commerical radio networks 20 other single radios 5 commercial tv 3 cable tv |
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emerge from political conflict usually "darker" side. Bloomed in Cold War Indigenous stations are the few clandestine stations operating in transmited regions EX: Al-zawraa Sunni anti-american and Shiite. |
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hope to influence positivity through the outside into the affected area. EX: Kim Jong 2 pretunes all radios to his selective stations...only radios smuggled in can project outside stations |
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illegal operating stations Radio Caroline and Radio Veronica are two. BBC is alternate to pirate |
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The U.S as an international broadcaster the beginning in WW2 Surrogate services: |
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VOA (voice of america) countered enemy propaganda. Ss= broadcast operations estb. by 1 country to substitute for anothers own domestic service. |
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