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Global Marketing Management
MKTG 4093 - Int'l Mktg Book: Global Mktg Mgmt
4
Marketing
Undergraduate 4
11/10/2009

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Cards

Term

A relatively LOW level of coordination and control between corporate HQ and its subs is the charactersitics of

Definition

The Multidomestic Orientation

Term

 Which corporate orientation affords a high level of autonomy to regional managers?

Definition

Multidomestic Orientation

Term

The basic principles of the EC-1992 Plan which implements on time by Jan. 1, 1993, include:

Definition

Both A & C

- The harmonization of product, health, and safety standards

         - Harmonization of customer protection measures

Term

Hofstede's ORIGINAL dimensions of culture consist of:

Definition

Power Distance, Uncertainty Avoidance, Individualism, Masculinity

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